WWF
Buy Back Our Future
The brief for the Cannes Young Lions Digital Competition was to get apathetic Millennial to make a monthly donation to support the work of WWF. So, we challenged the brief’s view on Millennials and used the group’s brighter vision of the future as their motivation to save our world.
We won 3rd place over 47 top-tier creative teams around the world.
Our idea was simple. To use Millennials’ brighter vision of the future as their motivation to save our world. WWF will team up with start up companies to sell future products right now.
The catch is that payment plans go well into the future. 50% of the proceeds will go to the start up to help them build the future.
The other 50% will go to WWF to ensure we make it to that future.
We will work with start ups to place their future products for purchase as usual consumer goods on online stores such as Amazon to reach as many people as possible.
A shareable receipt after “purchase” will help raise awareness among social circles. An open website will be then made to accept submissions or nominations for new start ups.
By bundling a practical solution and revolutionary ideas, we can ensure that we still have a future to look forward to.
AWARDS:
Bronze/ 3rd place over 47 countries - Cannes Young Lions Digital Competition 2019
PRESS:
Adobo Magazine
IMMAP
Now Go Create
Bronze/ 3rd place over 47 countries - Cannes Young Lions Digital Competition 2019
PRESS:
Adobo Magazine
IMMAP
Now Go Create
CREDITS:
Copy: Zach Lim
Art: Lance Francisco
Copy: Zach Lim
Art: Lance Francisco
