LANCE
FRANCISCO
10+ years in the advertising & design industry.
9. Currently at PepsiCo, leading China experience and sustainability design.
8. Prior: Ogilvy Shanghai, JWT, Publicis JimenezBasic, BBDO Guerrero.
7 years creating integrated campaigns in agencies, and 3 years doing branding design in-house.
6. Grew up in the streets of the Philippines, then moved East to China.
5 years living and working in Shanghai.
44 Design and Communciation Awards and 7 Judging Invitations.
3rd place in the global 48H Cannes Young Lions Digital Competition, a first in his country in the category.
2 times Cannes Young Lions Winner.
1 day hope to create a legacy.
With top agencies + in-house branding experience:
Created award-winning work along the way:
Jury
• New York Festivals AME Awards 2025, Grand Jury
• Mad Stars 2025, Preliminary Jury
• A’ Design Award & Competition 2025, Grand Award Jury • New York Festivals AME Awards 2024, Grand Jury
• Red Apple Festival 2024
• Mad Stars 2024, Preliminary Jury
• A’ Design Award & Competition 2024, Grand Award Jury
• Indigo Design Award 2024
• IMMAP Digital Young Lions National Representative Competition 2021
Speaking
• IMMAP Cannes Young Lions Mentoring Sessions 2023
• AdCreate Society 2015, De La Salle University Manila
International Awards
Gatorade Dream Court Guizhou
• Gold, Graphis Awards (Environmental Category)
• Gold, MarCom Awards (Strategic Comms / Special Event Category)
• Silver, Spark Awards (Spaces Design Category)
• Bronze, Anthem Awards (Community Engagement)
• Winner (Top 100), Shanghai Design 100+ (Experiential Category)
• Winner, Chicago Good Design (Installation Category)
• Winner, GDUSA: In-House Design (Design For Good + Public Service Category)
• Finalist, Creativepool Awards (Spatial Design Category)
• Finalist, Transform: Asia (Best Brand Experience Category)
Kurimu
• Bronze, A' Design Awards 2024 (Packaging Design Category)
• Iron, A' Design Awards 2024 (Graphics Design Category)
Pepsi Label-Free Bottle
• Finalist, Fast Company World Changing Ideas 2023 (Art and Design Category)
• Honorable Mention, FastCo Design 2023 (Sustainability)
• Certificate, PENTAWARDS
• Platinum, Graphis Design 2024 Wins (Packaging Category)
• Gold, NY x Driven Design Awards (Graphic Design - Environmental Category)
• Gold, Hermes Awards (Sustainable Packaging)
• Silver, A' Design Awards (Circular Economy and Waste Reduction Design Category)
• Silver, Spark Awards
• Accolade GD Award Winner, Australian Good Design Awards (Packaging Category)
• Winner, Business Innovation Award, Business Intelligence Group (Food and Beverage Category)
• Winner, Annual Communicator Awards
• Winner, DMI Awards
• Finalist Best in PET, InnoBev Awards Finalists
• Nominated Best Label Design, Marking Awards
• New York Festivals AME Awards 2025, Grand Jury
• Mad Stars 2025, Preliminary Jury
• A’ Design Award & Competition 2025, Grand Award Jury • New York Festivals AME Awards 2024, Grand Jury
• Red Apple Festival 2024
• Mad Stars 2024, Preliminary Jury
• A’ Design Award & Competition 2024, Grand Award Jury
• Indigo Design Award 2024
• IMMAP Digital Young Lions National Representative Competition 2021
Speaking
• IMMAP Cannes Young Lions Mentoring Sessions 2023
• AdCreate Society 2015, De La Salle University Manila
International Awards
Gatorade Dream Court Guizhou
• Gold, Graphis Awards (Environmental Category)
• Gold, MarCom Awards (Strategic Comms / Special Event Category)
• Silver, Spark Awards (Spaces Design Category)
• Bronze, Anthem Awards (Community Engagement)
• Winner (Top 100), Shanghai Design 100+ (Experiential Category)
• Winner, Chicago Good Design (Installation Category)
• Winner, GDUSA: In-House Design (Design For Good + Public Service Category)
• Finalist, Creativepool Awards (Spatial Design Category)
• Finalist, Transform: Asia (Best Brand Experience Category)
Kurimu
• Bronze, A' Design Awards 2024 (Packaging Design Category)
• Iron, A' Design Awards 2024 (Graphics Design Category)
Pepsi Label-Free Bottle
• Finalist, Fast Company World Changing Ideas 2023 (Art and Design Category)
• Honorable Mention, FastCo Design 2023 (Sustainability)
• Certificate, PENTAWARDS
• Platinum, Graphis Design 2024 Wins (Packaging Category)
• Gold, NY x Driven Design Awards (Graphic Design - Environmental Category)
• Gold, Hermes Awards (Sustainable Packaging)
• Silver, A' Design Awards (Circular Economy and Waste Reduction Design Category)
• Silver, Spark Awards
• Accolade GD Award Winner, Australian Good Design Awards (Packaging Category)
• Winner, Business Innovation Award, Business Intelligence Group (Food and Beverage Category)
• Winner, Annual Communicator Awards
• Winner, DMI Awards
• Finalist Best in PET, InnoBev Awards Finalists
• Nominated Best Label Design, Marking Awards
Mercedes-Benz Travel G-Class
• Merit, The One Show 2022 (Print – Craft, Photography)
• Bronze, Spikes Asia 2022 (Outdoor) for GANZI DISTRICT, SICHUAN
• Bronze, Spikes Asia 2022 (Outdoor) for NANXIONG DISTRICT, GUANGDONG
• Bronze, Spikes Asia 2022 (Outdoor) for NUERJIA CANYON, XINJIANG
• Bronze, Spikes Asia 2022 (Outdoor) for YANGSHUO MOUNTAIN, GUILIN
• Shortlist, The One Show 2022 (Out of Home – Craft, Photography)
• Shortlist, The One Show 2022 (Print – Posters, Single)
• Shortlist, The One Show 2022 (Print – Posters, Series)
• Shortlist - The Clio Awards 2022 (Out of Home - Poster)
• Shortlist - The Clio Awards 2022 (Print & Out Of Home Craft - Photography)
Greenpeace #CleanAirNow
• Bronze, Clio Awards 2020/2021 (Print & Out Of Home Craft)
• Merit, The One Show 2020 (Magazine – Campaign)
• Merit, The One Show 2020 (Posters – Campaign)
• Merit, The One Show 2020 (Craft – Photography)
Cannes Lions
• Top 3, Young Lions Digital (global) 2019
• Gold, Young Lions Philippines 2019
• Google Representative, Young Lions Film (global) 2017
• Gold, Young Lions Bumper Hack Competition (global) 2017
Snickers Don’t Drive Hungry
• Gold, Ad Stars 2016 (Promo)
• Featured, Campaign Brief’s THE WORK 2017
• Finalist, APAC Effie Awards 2017
• Finalist, Spikes Asia 2016 (Media)
Local Awards
Globe Cross Training Posters
• Silver, Adobo Design Awards Asia 2019 (Press &Poster)
Lucky Me Labuyo Poster
• Bronze, Adobo Design Awards Asia 2017 (Illustration)
Snickers Don’t Drive Hungry
• Silver, Kidlat Awards 2017 (Creative Use of Media)
• Silver, Kidlat Awards 2017 (Promo & Activation)
E. Zobel DIWA (Public Service) Competition
• National Winner & People’s Choice 2016
Young Lotus National Competition
• Silver Philippine Winner 2016
• Merit, The One Show 2022 (Print – Craft, Photography)
• Bronze, Spikes Asia 2022 (Outdoor) for GANZI DISTRICT, SICHUAN
• Bronze, Spikes Asia 2022 (Outdoor) for NANXIONG DISTRICT, GUANGDONG
• Bronze, Spikes Asia 2022 (Outdoor) for NUERJIA CANYON, XINJIANG
• Bronze, Spikes Asia 2022 (Outdoor) for YANGSHUO MOUNTAIN, GUILIN
• Shortlist, The One Show 2022 (Out of Home – Craft, Photography)
• Shortlist, The One Show 2022 (Print – Posters, Single)
• Shortlist, The One Show 2022 (Print – Posters, Series)
• Shortlist - The Clio Awards 2022 (Out of Home - Poster)
• Shortlist - The Clio Awards 2022 (Print & Out Of Home Craft - Photography)
Greenpeace #CleanAirNow
• Bronze, Clio Awards 2020/2021 (Print & Out Of Home Craft)
• Merit, The One Show 2020 (Magazine – Campaign)
• Merit, The One Show 2020 (Posters – Campaign)
• Merit, The One Show 2020 (Craft – Photography)
Cannes Lions
• Top 3, Young Lions Digital (global) 2019
• Gold, Young Lions Philippines 2019
• Google Representative, Young Lions Film (global) 2017
• Gold, Young Lions Bumper Hack Competition (global) 2017
Snickers Don’t Drive Hungry
• Gold, Ad Stars 2016 (Promo)
• Featured, Campaign Brief’s THE WORK 2017
• Finalist, APAC Effie Awards 2017
• Finalist, Spikes Asia 2016 (Media)
Local Awards
Globe Cross Training Posters
• Silver, Adobo Design Awards Asia 2019 (Press &Poster)
Lucky Me Labuyo Poster
• Bronze, Adobo Design Awards Asia 2017 (Illustration)
Snickers Don’t Drive Hungry
• Silver, Kidlat Awards 2017 (Creative Use of Media)
• Silver, Kidlat Awards 2017 (Promo & Activation)
E. Zobel DIWA (Public Service) Competition
• National Winner & People’s Choice 2016
Young Lotus National Competition
• Silver Philippine Winner 2016
And, made these logos bigger:
