Snickers “Don’t Drive Hungry”

As a foreign brand, Snickers had to penetrate a market dominated by local competitors. In order to do that, we thought of the one thing all Filipinos experience every day – traffic. And with the government failing to produce enough license plates for new car owners, we decided to help drivers by providing free, legible and legal temporary plates. With this unique advertising space, we conveniently reminded people not to drive hungry.

Gold in Promo - Ad Stars 2016
Ambient/Guerrilla - Campaign Brief's THE WORK 2017
Silver in Creative Use of Media - Kidlat Awards 2017
Silver in Promo & Activation - Kidlat Awards 2017
Finalist in Outdoor - Kidlat Awards 2017
Finalist - APAC Effie Awards 2017
Finalist in Media - Spikes Asia 2016

Agency: BBDO Guerrero
Chief Creative Officer: David Guerrero
Executive Creative Director: Dale Lopez
Copywriter: Stephan Domingo
Art Director: Lance Francisco
Lance Francisco