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Snickers
Don’t Drive Hungry



BACKGROUND:
We do stupid things when we’re hungry. And it’s impossible not to get hungry when you’re stuck on the road in the 2nd most traffic-congested city in the world. We found this, as well as the government’s shortage of license plates, an opportunity.

THE SOLUTION:
We created a new media to remind people not to drive hungry. This way, people can’t help but see our message they’re stuck in traffic.
























Snickers Don’t Drive Hungry Concept Board Gold Ad Stars Silver Kidlat Finalist Effie Finalist Spikes Lance Francisco



AWARDS:
Gold in Promo - Ad Stars 2016
Ambient/Guerrilla - Campaign Brief's THE WORK 2017
Silver in Creative Use of Media - Kidlat Awards 2017
Silver in Promo & Activation - Kidlat Awards 2017
Finalist in Outdoor - Kidlat Awards 2017
Finalist - APAC Effie Awards 2017
Finalist in Media - Spikes Asia 2016
CREDITS:
CCO: David Guerrero
ECD: Dale Lopez
CD: Ali Silao

Copy: Stephan Doming
Art: Lance Francisco