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QUAKER X TMALL
D11 CATHEAD



For Tmall’s biggest event of the year: Singles day or Double 11, every year they ask all the major brands to participate and submit a poster featuring their cat head icon. They then select only a few that fit their theme and standards on quality. With the risk of not being selected, it’s a big gamble for brands to invest and produce these posters. But the winning posters will in return benefit from millions worth of free media resources all over China leveraging Tmall’s communication campaign.





This year, Tmall’s theme was “Double 11, Good Life Paradise” - with each brand contributing to give this paradise.

It’s said that this year’s posters had more than 500 participating brands, which is the largest scale over the past years.






Overall photo:



Original Sketch:





As a result, Quaker got the highest positive feedback based response based on the study made by Kantar



Full list of posters
OFFICIAL TMALL WECHAT
INF NEWS
MIN NEWS
SUN NEWS