For Earth Day, Pepsi launched its first-ever label-free PET bottle in China—an innovation in packaging that makes sustainability beautifully visible. The bottle’s iconic branding is now embossed directly onto its sleek silhouette, eliminating plastic labels and ink while reducing material and energy use.

为响应世界地球日，百事可乐在中国首次推出无标签PET瓶——一项兼具环保与设计美感的包装创新。我们将品牌标识直接压印于瓶身，取消标签与瓶盖印刷，减少材料与能源使用。

More than removing a label, this design reimagines the bottle as a modern icon of sustainability—minimal, bold, and future-ready.

这不只是去除标签，更是一次环保理念下的品牌重塑：极简、大胆、面向未来。

AWARDS:

AWARDS:Finalist in the Art and Design Category — Fast Company World Changing Ideas 2023Winner in the Food and Beverage Category — Business Innovation Award, Business Intelligence Group
Silver — Spark Awards
Silver in Circular Economy and Waste Reduction Design Category — A' Design Award
Best in PET — InnoBev Awards
Gold in Sustainable Packaging — Hermes AwardsWinner — Annual Communicator Awards