Company ········ Ogilvy Shanghai
Brand ·········· Ogilvy
Medium ········· Print Campaign
Launch ········· 2020
Brand ·········· Ogilvy
Medium ········· Print Campaign
Launch ········· 2020
Ogilvy
Chinese New Year Posters
Chinese New Year Posters
For the annual Chinese New Year Party of Ogilvy Shanghai, our posters were about how rats bring treasures (鼠来宝), which is a wordplay from Shǔ lái bǎo (数来宝), a traditional folk art that told stories about values. So, we illustrated the values of the people inside the agency, and how they bring treasure.







CREDITS:
CD: Jimmy Wang/ Addy Khaotong
Copy: Ivy Wang
Art: Lance Francisco/ Jimmy Wang
Illustrator: Au Chang
CD: Jimmy Wang/ Addy Khaotong
Copy: Ivy Wang
Art: Lance Francisco/ Jimmy Wang
Illustrator: Au Chang