OGILVY CNY
POSTERS
For the annual Chinese New Year Party of Ogilvy Shanghai, our posters were about how rats bring treasures (鼠来宝), which is a wordplay from Shǔ lái bǎo (数来宝), a traditional folk art that told stories about values. So, we illustrated the values of the people inside the agency, and how they bring treasure.
![](https://freight.cargo.site/t/original/i/1f031dcfaa54840d48b8c5de170f8a01445eed210713a6ef1011f3ce31f05115/mouse_all.jpg)
![](https://freight.cargo.site/t/original/i/5e90112545c8acd7b2c44cdbd5bc73b34730f3e9e38f7e677630163e78ca1894/muse_run.jpg)
![](https://freight.cargo.site/t/original/i/c8db4ef8291c993d6c641e93093b11a219a20f54c6ae7b77f9333ce65f45049a/mouse_lab.jpg)
![](https://freight.cargo.site/t/original/i/ed4d9924c19140edfabb0e05d75b9a718ae31d3ea25f9b7333dcab25b629e485/mouse_bridesmaid.jpg)
![](https://freight.cargo.site/t/original/i/956615511e2ec006b0a350f9a978235bf545e934456816a1d2f3733fa455817e/mouse_maze.jpg)
Click the images to view in full screen height
![](https://freight.cargo.site/t/original/i/1f031dcfaa54840d48b8c5de170f8a01445eed210713a6ef1011f3ce31f05115/mouse_all.jpg)
![](https://freight.cargo.site/t/original/i/5e90112545c8acd7b2c44cdbd5bc73b34730f3e9e38f7e677630163e78ca1894/muse_run.jpg)
![](https://freight.cargo.site/t/original/i/c8db4ef8291c993d6c641e93093b11a219a20f54c6ae7b77f9333ce65f45049a/mouse_lab.jpg)
![](https://freight.cargo.site/t/original/i/ed4d9924c19140edfabb0e05d75b9a718ae31d3ea25f9b7333dcab25b629e485/mouse_bridesmaid.jpg)
![](https://freight.cargo.site/t/original/i/956615511e2ec006b0a350f9a978235bf545e934456816a1d2f3733fa455817e/mouse_maze.jpg)
![](https://freight.cargo.site/t/original/i/36890f28e5502f08d1e5ac70bdeba3582f25e2134636c58823bb7067e39b89ed/7.jpg)
![](https://freight.cargo.site/t/original/i/d513b30da24d9cc2c3edf8903f2373a37ee24c83e57c21e83ab619f95dda92a1/8.jpg)
CREDITS:
CD: Jimmy Wang/ Addy Khaotong
Copy: Ivy Wang
Art: Lance Francisco/ Jimmy Wang
Illustrator: Au Chang
CD: Jimmy Wang/ Addy Khaotong
Copy: Ivy Wang
Art: Lance Francisco/ Jimmy Wang
Illustrator: Au Chang