To reignite Singapore’s love for reading, we created a campaign that transforms pages into motion. Each book becomes a vivid light trail, capturing the feeling of fast travel—mirroring how stories transport minds in an instant.

为了唤起新加坡人对阅读的热情，我们打造了一个充满动感的创意概念：书页化作光轨，描绘阅读如快速通勤般的心灵旅程，瞬间将人带入另一个世界。

By connecting the speed of reading with the speed of transit, we made books feel urgent, modern, and alive—turning libraries into launchpads.

将阅读的速度感具象为视觉语言，我们让图书馆焕发新生命，也让书本重新成为探索世界的引擎。

CREDITS:

Agency: Ogilvy Shanghai + Singapore
Prod: Illusion CGI Studio

AWARDS:

Bronze - MAD STARS 2022 (Print – Craft Art Direction)
Crystal - MAD STARS 2022 (Crystal)

Finalist - Gong Creative Circle Awards Singapore 2022 (Physical Craft Photography)
Finalist - Gong Creative Circle Awards Singapore 2022 ( Poster Design)