Netflix was launching a new show called Sex Education. In a conservative country such as the Philippines, how do we get people to talk about it? We found that Filipinos have made so many creative ways to talk about sex without saying it. As juvenile as they seem, euphemisms let us talk about sex. So, we empowered it.

CREDITS:

Agency: J. Walter Thompson Manila
CCO: Dave Ferrer
ECD: Brandie Tan
CD: Javey Villones
Copy: Zach Lim
Art: Lance Francisco