With air travel shut down, Mercedes-Benz reimagined domestic luxury tourism. Our campaign showed China’s natural wonders framed like in-flight photos, but from inside a G-Class — highlighting off-road performance and travel luxury.

疫情期间，乘机旅游成为一种向往，我们创造了一系列旅行图像，展示 G-Class 如吊舱航班窗外的观感航拍，表达它的顺畅性和高级效果。

We elevated the staycation into a premium brand experience, proving Mercedes-Benz could offer the luxury of travel—no plane ticket required.

一次重新定义“在地旅行”的品牌演绎，展现奔驰如何为生活注入旅途的仪式感与非凡。

CREDITS:

Agency: Ogilvy Shanghai + Beijing
CCO: Reed CollinsECD: Fei WeiCreative Directors: Jimmy Wang / Mike Pearson / Sascha Engel
Copy: Mike Pearson / Ivy Wang
Art: Lance Francisco/ Jimmy WangProd: Ars Thanea

AWARDS:

Merit - The One Show 2022 (Print – Craft, Photography)
Bronze - Spikes Asia 2022 (Outdoor) for GANZI DISTRICT, SICHUANBronze - Spikes Asia 2022 (Outdoor) for NANXIONG DISTRICT, GUANGDONGBronze - Spikes Asia 2022 (Outdoor) for NUERJIA CANYON, XINJIANGBronze - Spikes Asia 2022 (Outdoor) for YANGSHUO MOUNTAIN, GUILIN
Top of the week - BestAdsOnTV
Shortlist - The One Show 2022 (Out of Home – Craft, Photography)Shortlist - The One Show 2022 (Print – Posters, Single)Shortlist - The One Show 2022 (Print – Posters, Series)Shortlist - The Clio Awards 2022 (Out of Home - Poster)Shortlist - The Clio Awards 2022 (Print & Out Of Home Craft - Photography)