Company ········ Publicis JimenezBasic
Brand ·········· Lucky Me! Noodles
Medium ········· Integrated Campaign
Launch ········· 2016
Brand ·········· Lucky Me! Noodles
Medium ········· Integrated Campaign
Launch ········· 2016
Lucky Me!
Chili
Chili
We were tasked to communicate the new formulation of Lucky Me! Spicy Labuyo Beef Instant Noodles.
So to launch the campaign, we made a parody of a talent show where we have Sharon Cuneta, a real judge in The Voice Ph, choose only the best chilis to be included in the product. This chili-driven story was released online and on TV.
So to launch the campaign, we made a parody of a talent show where we have Sharon Cuneta, a real judge in The Voice Ph, choose only the best chilis to be included in the product. This chili-driven story was released online and on TV.
CREDITS:
ECD: Trixie Diyco
GCD: Jao Bautista
Copy: Stephan Domingo
Art: Lance Francisco
ECD: Trixie Diyco
GCD: Jao Bautista
Copy: Stephan Domingo
Art: Lance Francisco
AWARDS (FOR POSTER):
Shortlisted – Publicis Worldwide Global Product Committee 2018
Bronze in Applied Illustration - Adobo Design Awards Asia 2017
Finalist in Press & Poster - Adobo Design Awards Asia 2017
(Adobo Design Awards 2017 - Partnered with D&AD and headed by D&AD President, Bruce Duckworth)
Shortlisted – Publicis Worldwide Global Product Committee 2018
Bronze in Applied Illustration - Adobo Design Awards Asia 2017
Finalist in Press & Poster - Adobo Design Awards Asia 2017
(Adobo Design Awards 2017 - Partnered with D&AD and headed by D&AD President, Bruce Duckworth)
