We challenged Lay’s traditional product format by creating a customizable chip-tasting pop-up experience. I led the design strategy and booth execution, working across R&D, chef collaborations, and flavor development. This project was developed in collaboration with PepsiCo teams across Asia, North America, and the Middle East. It later evolved into an international experience at Riyadh Season, localized for the Saudi market with regional aesthetics and consumer insights.

我带领设计体验团队，联合烹饪大师和 食品R&D研发 团队，创造一款可现场自定义乐事薯片口味的快闪用户体验。本项目在亚洲、北美和中东多个市场的协同下推进，最终落地于沙特阿拉伯 Riyadh Season，我们采用光彩金调和轻奢纹理，适配当地市场心理和美学质感。

More than just a pop-up, this platform reimagined what a snack brand could be: immersive, creative, and culturally adaptive.

这不仅是一次快闪活动，更重新定义了零食品牌的体验方式: 沉浸式、有创意、具文化适应性。