Lance Francisco Logo

Globe
Cross-Training



THE BRIEF:
Esports don’t get the same respect they deserve as other more traditional sports.

THE SOLUTION:
By marrying iconic images of sports and devices, we highlight a lesser known aspect of the training that goes into eSports: physical fitness. 






Globe Cross-Training Basketball Poster Adobo Design Awards Silver Lance Francisco

Globe Cross-Training Football Poster Adobo Design Awards Silver Lance Francisco

Globe Cross-Training Track Poster Adobo Design Awards Silver Lance Francisco


Globe Cross-Training Posters Concept Board Adobo Design Awards Silver Lance Francisco




AWARDS:
Silver “Basketball” - Press & Poster, Adobo Design Awards Asia 2019 
Shortlist “Football” - Press & Poster, Adobo Design Awards Asia 2019 
CREDITS:
CCO: Dave Ferrer
ECD: Brandie Tan
CD: Javey Villones
Copy: Zach Lim
Art: Lance Francisco