For years Globe Telecom has been using their line “Create. Wonderful”. They wanted to update this line without losing its essence. So, we thought of the insight that an experience only becomes wonderful when it has purpose, when it’s created with love. We created a campaign highlighting the next generation of creators and their amazing creations created with love.


We first designed a logo that lets us showcase creators and creations a like. Using a blank line followed by the words “with love”, the design made it visually flexible to highlight any type of creator and the things they do.

CREDITS:

ECD: Brandie Tan
CD: Javey Villones
Copy: Zach Lim
Art: Lance Francisco/ Villarica Manuel