Company ········ Ogilvy Shanghai
Brand ·········· Greenpeace
Medium ········· Print/Outdoor Campaign
Launch ········· 2020
Brand ·········· Greenpeace
Medium ········· Print/Outdoor Campaign
Launch ········· 2020
Greenpeace
#CleanAir Now
#CleanAir Now
In response to climate urgency, we designed an impactful visual print campaign urging the public to demand government action. The work was created in collaboration with teams across Europe and Asia, and used powerful imagery and minimalist design to fuel awareness and action globally.
我们通过与欧洲和亚洲团队的协作,结合有力的图像和简约设计,揭示自然环境破坏的丑恶,鼓励大众参与行动,引发广泛社会关注。
我们通过与欧洲和亚洲团队的协作,结合有力的图像和简约设计,揭示自然环境破坏的丑恶,鼓励大众参与行动,引发广泛社会关注。









Design with urgency, impact, and purpose—this campaign helped translate a global issue into an emotional visual call to act.
设计不只是美感,更是行动力。这一视觉战役让全球议题转化为情感驱动的呼吁。
设计不只是美感,更是行动力。这一视觉战役让全球议题转化为情感驱动的呼吁。
CREDITS:
CCO: Reed Collins
ECD: Fei Wei
CD: Jimmy Wang/ Addy Khaotong/ Sascha Engel
Copy: Jagdish Ramakrishnan/ Ivy Wang
Art: Lance Francisco/ Jimmy Wang
Prod: Ars Thanea
CCO: Reed Collins
ECD: Fei Wei
CD: Jimmy Wang/ Addy Khaotong/ Sascha Engel
Copy: Jagdish Ramakrishnan/ Ivy Wang
Art: Lance Francisco/ Jimmy Wang
Prod: Ars Thanea
AWARDS:
Bronze - The Clio Awards 2020/2021 (Print & Out Of Home Craft)
Merit - The One Show 2020 (Magazine – Campaign)
Merit - The One Show 2020 (Posters – Campaign)
Merit - The One Show 2020 (Craft – Photography)
Bronze - The Clio Awards 2020/2021 (Print & Out Of Home Craft)
Merit - The One Show 2020 (Magazine – Campaign)
Merit - The One Show 2020 (Posters – Campaign)
Merit - The One Show 2020 (Craft – Photography)