Company ········ PepsiCo
Brand ·········· Gatorade China
Medium ········· Merchandise Design
Launch ········· 2024


Gatorade
PR Kit
Unboxing the new Gatorade Core Line is an experience in quiet confidence. Created for internal PR, this lifestyle-inspired kit includes refined, athletic apparel that blends sport, street, and legacy—built for those who carry the game within.

Gatorade Core Line PR包以“沉稳自信”为精神内核,打造全新运动潮流风格。作为内部传播工具,这一系列服饰融合街头美学与运动基因,为真正热爱比赛的核心玩家而生。




With subtle strength and elevated design, the kit speaks to a new generation of athletes—those who move with intention and wear their edge with pride.

这不仅是装备,更是态度。通过低调设计与高阶细节,传递属于新一代运动者的锋芒与自我表达。