GATORADE
DREAM COURT GUIZHOU
Gatorade, in collaboration with the NBA, revitalizes Guizhou's community basketball court by seamlessly integrating Bouyei 布依族 cultural elements. The project goes beyond a physical upgrade, aiming to create a culturally resonant space that instills local pride and identity. The design draws inspiration from vibrant colors and intricate patterns, blending traditional elements with Gatorade's modern aesthetic. The initiative celebrates the community's cultural richness, fostering a transformative experience that supports basketball dreams and empowers the local community.
AWARDS:
Gold in the Environmental Category — Graphis Awards
Gold in the Strategic Comms / Special Event Category — MarCom Awards
Silver in the Spaces Design Category — Spark Awards
Bronze in the Community Engagement — Anthem Awards
Winner (Top 100) in the Experiential Category — Shanghai Design 100+
Winner in the Installation Category — Chicago Good Design
Winner in the Design For Good + Public Service Category — GDUSA: In-House Design
Finalist in the Spatial Design Category — Creativepool Awards
Finalist in the Best Brand Experience Category — Transform: Asia
