Company ········ PepsiCo
Brand ·········· Gatorade China
Medium ········· Experience Design
Launch ········· 2023
Brand ·········· Gatorade China
Medium ········· Experience Design
Launch ········· 2023
Gatorade Dream Court
Guizhou
Guizhou
In partnership with the NBA, Gatorade revitalized courts in Guizhou and Guangdong to empower local youth. I led the visual direction, pulling from regional patterns and symbols to create a bold, culturally relevant identity. This wasn’t just a design upgrade—it was a legacy for the communities.
我们通过深入社区文化，融合当地图案和标志，采用新时代的设计语言，打造一些充满文化质感和社区自豪感的球场，成为社区赠礼。
我们通过深入社区文化，融合当地图案和标志，采用新时代的设计语言，打造一些充满文化质感和社区自豪感的球场，成为社区赠礼。
Where sport meets culture—this project helped Gatorade move from brand presence to meaningful impact.
这不仅是品牌曝光，更是品牌与在地文化之间的一次深度共创。
这不仅是品牌曝光，更是品牌与在地文化之间的一次深度共创。
AWARDS:
Gold in the Environmental Category — Graphis Awards
Gold in the Strategic Comms / Special Event Category —
MarCom Awards
Silver in the Spaces Design Category — Spark Awards
Bronze in the Community Engagement — Anthem Awards
Winner (Top 100) in the Experiential Category — Shanghai Design 100+Winner in the Installation Category — Chicago Good Design
Winner in the Design For Good + Public Service Category — GDUSA: In-House Design
Finalist in the Spatial Design Category — Creativepool Awards
Finalist in the Best Brand Experience Category — Transform: Asia
Gold in the Environmental Category — Graphis Awards
Gold in the Strategic Comms / Special Event Category —
MarCom Awards
Silver in the Spaces Design Category — Spark Awards
Bronze in the Community Engagement — Anthem Awards
Winner (Top 100) in the Experiential Category — Shanghai Design 100+Winner in the Installation Category — Chicago Good Design
Winner in the Design For Good + Public Service Category — GDUSA: In-House Design
Finalist in the Spatial Design Category — Creativepool Awards
Finalist in the Best Brand Experience Category — Transform: Asia
