In partnership with the NBA, Gatorade revitalized courts in Guizhou and Guangdong to empower local youth. I led the visual direction, pulling from regional patterns and symbols to create a bold, culturally relevant identity. This wasn’t just a design upgrade—it was a legacy for the communities.

我们通过深入社区文化，融合当地图案和标志，采用新时代的设计语言，打造一些充满文化质感和社区自豪感的球场，成为社区赠礼。

Where sport meets culture—this project helped Gatorade move from brand presence to meaningful impact.

这不仅是品牌曝光，更是品牌与在地文化之间的一次深度共创。