To launch Bubly’s first activation in China, we created a visual system that respected Disney’s strict design rules while maintaining Bubly’s personality. From packaging to on-site design, we integrated summer-themed illustrations and iconic smiles, creating a campaign that balanced playfulness in design.

我们在遵守迪士尼严格的品牌规范前提下，采用线下快闪空间和夏日主题插画，融合 Bubly 彩色笑脸和 Disney 夏日元素，在突出新品牌Bubly微笑趣泡品牌形象的同时，给用户带来异常精彩的夏日体验。

The 3-week activation resulted to high media exposure, improving awareness on the event and the brand with a total of 16.50MM+ social impressions and 24.26MM+ PR impressions. About half of the sales were from the special LTO products despite the price being 3x more than the regular bottles sold in the same event. 


A playful collision of brands—this campaign brought joy, brand synergy, and visual delight to Bubly’s debut experience in China.

品牌合作不止于联名，而是一次快乐、创意与感官的火花。