China's chaotic soundscape became the insight for this integrated campaign. From film to social engagement, we invited users to share their "cries for help" from the noise, offering relief via Bose's noise-canceling tech. We then turned their stories into shareable content, bringing emotional depth to a product truth.

中国城市的喧嚣环境是我们本次创意的市场洞察。利用短视频和社交平台解救“被噪音困扰”的用户，让 BOSE “主动降噪” 转化为有效的情感体验。

A campaign rooted in real insight, #SaveMe amplified Bose’s core strength: silence, through emotional storytelling and cultural relevance.
#救我 不只是噱头，更是让 BOSE 降噪科技成为情感共鸣的强音。