Hey there!
I’m Lance — designer, art director, vinyl collector, amateur photographer, world traveller, badminton enthusiast, dog dad, and husband to the most amazing human being on the planet.

10 years in the advertising & design industry.

9. Currently at PepsiCo, working on experience and sustainability design.

8. Prior: Ogilvy Shanghai, JWT, Publicis JimenezBasic, BBDO Guerrero

7 years creating integrated campaigns in agencies, and 3 years doing branding design in-house.

6. Grew up in the streets of the Philippines, then moved East to China.

5 years living and working in Shanghai.

4 International Awards Judging Invitations

3rd place in the global 48H Cannes Young Lions Digital Competition, a first in his country in the category.

2 times Cannes Young Lions Winner

1 day hope to create a legacy.

Top ad agencies + in-house branding experience:

PepsiCo Design + Innovation


Created award-winning work along the way:


• New York Festivals AME Awards 2024, Grand Jury
• A’ Design Award & Competition 2024, Grand Award Jury
• Mad Stars 2024, Preliminary Jury
• Indigo Design Award 2024

• IMMAP Digital Young Lions National Representative Competition 2021

International Awards

Pepsi Label-Free Bottle
• Finalist, Fast Company World Changing Ideas 2023 (Art and Design Category)
• Honorable Mention, FastCo Design 2023 (Sustainability)
• Certificate, PENTAWARDS
• Platinum, Graphis Design 2024 Wins (Packaging Category)
• Gold, NY x Driven Design Awards (Graphic Design - Environmental Category)
• Gold, Hermes Awards (Sustainable Packaging)
• Silver, A' Design Awards (Circular Economy and Waste Reduction Design Category)
• Silver, Spark Awards
• Accolade GD Award Winner, Australian Good Design Awards (Packaging Category)
• Winner, Business Innovation Award, Business Intelligence Group (Food and Beverage Category)
• Winner, Annual Communicator Awards
• Winner, DMI Awards
• Finalist Best in PET, InnoBev Awards Finalists
• Nominated Best Label Design, Marking Awards

Mercedes-Benz Travel G-Class
• Merit, The One Show 2022 (Print – Craft, Photography)
• Bronze, Spikes Asia 2022 (Outdoor) for GANZI DISTRICT, SICHUAN
• Bronze, Spikes Asia 2022 (Outdoor) for NANXIONG DISTRICT, GUANGDONG
• Bronze, Spikes Asia 2022 (Outdoor) for NUERJIA CANYON, XINJIANG
• Bronze, Spikes Asia 2022 (Outdoor) for YANGSHUO MOUNTAIN, GUILIN
• Shortlist, The One Show 2022 (Out of Home – Craft, Photography)
• Shortlist, The One Show 2022 (Print – Posters, Single)
• Shortlist, The One Show 2022 (Print – Posters, Series)
• Shortlist - The Clio Awards 2022 (Out of Home - Poster)
• Shortlist - The Clio Awards 2022 (Print & Out Of Home Craft - Photography)
Greenpeace #CleanAirNow
• Bronze, Clio Awards 2020/2021 (Print & Out Of Home Craft)
• Merit, The One Show 2020 (Magazine – Campaign)
• Merit, The One Show 2020 (Posters – Campaign)
• Merit, The One Show 2020 (Craft – Photography)

Cannes Lions
• Top 3, Young Lions Digital (global) 2019
• Gold, Young Lions Philippines 2019
• Google Representative, Young Lions Film (global) 2017
• Gold, Young Lions Bumper Hack Competition (global) 2017

Snickers Don’t Drive Hungry
• Gold, Ad Stars 2016 (Promo)
• Featured, Campaign Brief’s THE WORK 2017
• Finalist, APAC Effie Awards 2017
• Finalist, Spikes Asia 2016 (Media)

Local Awards

Globe Cross Training Posters
• Silver, Adobo Design Awards Asia 2019 (Press &Poster)

Lucky Me Labuyo Poster
• Bronze, Adobo Design Awards Asia 2017 (Illustration)

Snickers Don’t Drive Hungry
• Silver, Kidlat Awards 2017 (Creative Use of Media)
• Silver, Kidlat Awards 2017 (Promo & Activation)

E. Zobel DIWA (Public Service) Competition
• National Winner & People’s Choice 2016

Young Lotus National Competition
• Silver Philippine Winner 2016


•AdCreate Society 2015, De La Salle University Manila
IMMAP Cannes Young Lions Mentoring Sessions 2023

And, made these logos bigger:





Lance Francisco