Lance Francisco Logo

Hey there! I’m Lance.

A designer and art director. I was born and raised in Manila, and now based in Shanghai, working in PepsiCo as a design manager with some of the most talented people in the world. 我的中文不太好如果你要问。
So far in my ad career, I’ve convinced people to travel G-Class instead of business-class; alarmed people the urgency of global warming by using only stock photos; got people to talk about sex in one of the most conservative countries in the world; and even created a new media when the government screwed up.

In 2017, I made three 6s ads, won against 100+ entries across the globe, and was chosen by Google to represent them globally for the Cannes Young Lions Film competition. And in 2019, I was able to sip some rosé again as my partner and I represented the Philippines for the Cannes Young Lions Digital competition. We won bronze (top 3 in the world) - besting over 47 of the top tier young creative teams around the world. 

Hmm... What else? Outside the office, I love playing badminton, going on photo walks, people-watching, binge watching anime and tv shows, and hopefully traveling more.

Over 8 years of experience from top-tier agencies:


Created award-winning work along the way:

International Awards

Greenpeace #CleanAirNow
• Bronze, Clio Awards 2020/2021 (Print & Out Of Home Craft)
• Merit, The One Show 2020 (Magazine – Campaign)
• Merit, The One Show 2020 (Posters – Campaign)
• Merit, The One Show 2020 (Craft – Photography)

Cannes Lions
• Top 3, Young Lions Digital (global) 2019
• Gold, Young Lions Philippines 2019
• Google Representative, Young Lions Film (global) 2017
• Gold, Young Lions Bumper Hack Competition (global) 2017

Snickers Don’t Drive Hungry
• Gold, Ad Stars 2016 (Promo)
• Featured, Campaign Brief’s THE WORK 2017
• Finalist, APAC Effie Awards 2017
• Finalist, Spikes Asia 2016 (Media)
Local Awards

Globe Cross Training Posters
• Silver, Adobo Design Awards Asia 2019 (Press &Poster)

Lucky Me Labuyo Poster
• Bronze, Adobo Design Awards Asia 2017 (Illustration)

Snickers Don’t Drive Hungry
• Silver, Kidlat Awards 2017 (Creative Use of Media)
• Silver, Kidlat Awards 2017 (Promo & Activation)

E. Zobel DIWA (Public Service) Competition
• National Winner & People’s Choice 2016

Young Lotus National Competition
• Silver Philippine Winner 2016

And, made these logos bigger:

Got any questions?
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