Lance Francisco Logo

Hey there! I’m Lance.

I was born and raised in the rough and tough streets of Manila, and now continuing to grow in the hustle and bustle streets of Shanghai. I love problem solving that‘s why after 7 years of top agency experience, I went brand side with the design + innovation team of PepsiCo, working with some of the most talented designers in the world to create consumer-centric solutions through purposeful design.
I love thinking of ideas as much as I love the craft and details in advertising and design. So far in my career, I’ve convinced people to travel G-Class instead of business-class; alarmed people the urgency of global warming by using only stock photos; got people to talk about sex in one of the most conservative countries in the world; and even created a new media when the government screwed up.

In 2017, I made three 6s ads, won against 100+ entries across the globe, and was chosen by Google to represent them globally for the Cannes Young Lions Film competition. And in 2019, I was able to sip some rosé again as my partner and I represented the Philippines for the Cannes Young Lions Digital competition. We won bronze (top 3 in the world) - besting over 47 of the top tier young creative teams around the world. 

Outside the office, I’m probably playing badminton, going on photo walks, people-watching, binge watching anime and tv shows, and hopefully adding more stamps to my passport.

Currently working with a group of talented people at:

PepsiCo Design + Innovation

Over 8 years of experience from top-tier agencies:


Created award-winning work along the way:

International Awards

Pepsi Label-Free Bottle
• Finalist in the Art and Design Category — Fast Company World Changing Ideas 2023
• Winner in the Food and Beverage Category — Business Innovation Award, Business Intelligence Group
• Silver — Spark Awards
• Silver in Circular Economy and Waste Reduction Design Category — A' Design Award
• Best in PET — InnoBev Awards
• Gold in Sustainable Packaging — Hermes Awards
• Winner — Annual Communicator Awards

Mercedes-Benz Travel G-Class
• Merit - The One Show 2022 (Print – Craft, Photography)
• Bronze, Spikes Asia 2022 (Outdoor) for GANZI DISTRICT, SICHUAN
• Bronze, Spikes Asia 2022 (Outdoor) for NANXIONG DISTRICT, GUANGDONG
• Bronze, Spikes Asia 2022 (Outdoor) for NUERJIA CANYON, XINJIANG
• Bronze, Spikes Asia 2022 (Outdoor) for YANGSHUO MOUNTAIN, GUILIN
• Shortlist, The One Show 2022 (Out of Home – Craft, Photography)
• Shortlist, The One Show 2022 (Print – Posters, Single)
• Shortlist, The One Show 2022 (Print – Posters, Series)
• Shortlist - The Clio Awards 2022 (Out of Home - Poster)
• Shortlist - The Clio Awards 2022 (Print & Out Of Home Craft - Photography)

Greenpeace #CleanAirNow
• Bronze, Clio Awards 2020/2021 (Print & Out Of Home Craft)
• Merit, The One Show 2020 (Magazine – Campaign)
• Merit, The One Show 2020 (Posters – Campaign)
• Merit, The One Show 2020 (Craft – Photography)

Cannes Lions
• Top 3, Young Lions Digital (global) 2019
• Gold, Young Lions Philippines 2019
• Google Representative, Young Lions Film (global) 2017
• Gold, Young Lions Bumper Hack Competition (global) 2017

Snickers Don’t Drive Hungry
• Gold, Ad Stars 2016 (Promo)
• Featured, Campaign Brief’s THE WORK 2017
• Finalist, APAC Effie Awards 2017
• Finalist, Spikes Asia 2016 (Media)
Local Awards

Globe Cross Training Posters
• Silver, Adobo Design Awards Asia 2019 (Press &Poster)

Lucky Me Labuyo Poster
• Bronze, Adobo Design Awards Asia 2017 (Illustration)

Snickers Don’t Drive Hungry
• Silver, Kidlat Awards 2017 (Creative Use of Media)
• Silver, Kidlat Awards 2017 (Promo & Activation)

E. Zobel DIWA (Public Service) Competition
• National Winner & People’s Choice 2016

Young Lotus National Competition
• Silver Philippine Winner 2016

• Indigo Design Award 2024
• IMMAP Digital Young Lions National Representative Competition 2021 

• AdCreate Society 2015, De La Salle University Manila
IMMAP Cannes Young Lions Mentoring Sessions 2023

And, made these logos bigger:


Got any questions?
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