Hey there! I’m Lance.
An art director. I was born and raised in Manila, and now based in Shanghai, working with some of the most talented people in the world. 我的中文不太好如果你要问。
So far in my ad career, I’ve convinced people to travel G-Class instead of business-class; alarmed people the urgency of global warming by using only stock photos; got people to talk about sex in one of the most conservative countries in the world; and even created a new media when the government screwed up.
In 2017, I made three 6s ads, won against 100+ entries across the globe, and was chosen by Google to represent them globally for the Cannes Young Lions Film competition. And in 2019, I was able to sip some rosé again as my partner and I represented the Philippines for the Cannes Young Lions Digital competition. We won bronze (top 3 in the world) - besting over 47 of the top tier young creative teams around the world.
Hmm... What else? Outside the office, I love playing badminton, going on photo walks, people-watching, binge watching anime and tv shows, and hopefully traveling more.
Over 8 years of experience from top-tier agencies:
Created award-winning work along the way:
International Awards
Greenpeace #CleanAirNow
• Bronze, Clio Awards 2020/2021 (Print & Out Of Home Craft)
• Merit, The One Show 2020 (Magazine – Campaign)
• Merit, The One Show 2020 (Posters – Campaign)
• Merit, The One Show 2020 (Craft – Photography)
Cannes Lions
• Top 3, Young Lions Digital (global) 2019
• Gold, Young Lions Philippines 2019
• Google Representative, Young Lions Film (global) 2017
• Gold, Young Lions Bumper Hack Competition (global) 2017
Snickers Don’t Drive Hungry
• Gold, Ad Stars 2016 (Promo)
• Featured, Campaign Brief’s THE WORK 2017
• Finalist, APAC Effie Awards 2017
• Finalist, Spikes Asia 2016 (Media)
Greenpeace #CleanAirNow
• Bronze, Clio Awards 2020/2021 (Print & Out Of Home Craft)
• Merit, The One Show 2020 (Magazine – Campaign)
• Merit, The One Show 2020 (Posters – Campaign)
• Merit, The One Show 2020 (Craft – Photography)
Cannes Lions
• Top 3, Young Lions Digital (global) 2019
• Gold, Young Lions Philippines 2019
• Google Representative, Young Lions Film (global) 2017
• Gold, Young Lions Bumper Hack Competition (global) 2017
Snickers Don’t Drive Hungry
• Gold, Ad Stars 2016 (Promo)
• Featured, Campaign Brief’s THE WORK 2017
• Finalist, APAC Effie Awards 2017
• Finalist, Spikes Asia 2016 (Media)
Local Awards
Globe Cross Training Posters
• Silver, Adobo Design Awards Asia 2019 (Press &Poster)
Lucky Me Labuyo Poster
• Bronze, Adobo Design Awards Asia 2017 (Illustration)
Snickers Don’t Drive Hungry
• Silver, Kidlat Awards 2017 (Creative Use of Media)
• Silver, Kidlat Awards 2017 (Promo & Activation)
E. Zobel DIWA (Public Service) Competition
• National Winner & People’s Choice 2016
Young Lotus National Competition
• Silver Philippine Winner 2016
Globe Cross Training Posters
• Silver, Adobo Design Awards Asia 2019 (Press &Poster)
Lucky Me Labuyo Poster
• Bronze, Adobo Design Awards Asia 2017 (Illustration)
Snickers Don’t Drive Hungry
• Silver, Kidlat Awards 2017 (Creative Use of Media)
• Silver, Kidlat Awards 2017 (Promo & Activation)
E. Zobel DIWA (Public Service) Competition
• National Winner & People’s Choice 2016
Young Lotus National Competition
• Silver Philippine Winner 2016
And, made these logos bigger:
Got any questions?
lance.francisco@ymail.com
+86 13022165094
