https://lancefrancisco.com Lance Francisco — Design & Art Direction Fri, 11 Jul 2025 09:03:15 +0000 https://lancefrancisco.com en https://lancefrancisco.com/Homepage Fri, 11 Jul 2025 09:03:15 +0000 Lance Francisco — Design & Art Direction https://lancefrancisco.com/Homepage CREATING WORK WORTH SHARING. Born in Manila, sharpened in Shanghai, I’ve spent 10+ years creating work that bridges global brands with local culture. From shaping brand experiences at PepsiCo to crafting award-winning campaigns at agencies like Ogilvy and BBDO, my focus has always been on ideas crafted to resonate and made to be shared. https://lancefrancisco.com/GATORADE-DREAM-COURT-GUANGZHOU Fri, 11 Jul 2025 09:01:20 +0000 Lance Francisco — Design & Art Direction https://lancefrancisco.com/GATORADE-DREAM-COURT-GUANGZHOU Company ········ PepsiCoBrand ·········· Gatorade ChinaMedium ········· Experience DesignLaunch ········· 2024 Gatorade Dream Court Guangzhou In partnership with the NBA, Gatorade revitalized courts in Guizhou and Guangdong to empower local youth. I led the visual direction, pulling from regional patterns and symbols to create a bold, culturally relevant identity. This wasn’t just a design upgrade—it was a legacy for the communities. 我们通过深入社区文化，融合当地图案和标志，采用新时代的设计语言，打造一些充满文化质感和社区自豪感的球场，成为社区赠礼。 <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/f817c00903cc5a31625485eb4cb40ae862d77d9502c6ba7f8ba85b3a25accf04/1.png" data-mid="235665042" border="0" src="https://freight.cargo.site/w/1000/i/f817c00903cc5a31625485eb4cb40ae862d77d9502c6ba7f8ba85b3a25accf04/1.png" /> <img width="640" height="800" width_o="640" height_o="800" data-src="https://freight.cargo.site/t/original/i/40ed40f7be7f440dd73a360812e59847908b1fda6e8cf890a69d2cc50f1be717/1-lo.gif" data-mid="235665055" border="0" src="https://freight.cargo.site/w/640/i/40ed40f7be7f440dd73a360812e59847908b1fda6e8cf890a69d2cc50f1be717/1-lo.gif" /> <img width="640" height="800" width_o="640" height_o="800" data-src="https://freight.cargo.site/t/original/i/3f5fa0b9f7cc44ef386941e4696c3a00a26ff219451b75b2bf67e3a0d1f3acd2/3-lo.gif" data-mid="235665057" border="0" src="https://freight.cargo.site/w/640/i/3f5fa0b9f7cc44ef386941e4696c3a00a26ff219451b75b2bf67e3a0d1f3acd2/3-lo.gif" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/9b5f8ef36cb36370f529b2f29eff134f64669690bb5ddbe0c5cd87d8db142b04/8.png" data-mid="235665048" border="0" src="https://freight.cargo.site/w/1000/i/9b5f8ef36cb36370f529b2f29eff134f64669690bb5ddbe0c5cd87d8db142b04/8.png" /> <img width="640" height="800" width_o="640" height_o="800" data-src="https://freight.cargo.site/t/original/i/ac0f596aa94fb24e3b2d6df549e6135eb7b8e0970f17af704d464e8fa95e2de3/2-lo.gif" data-mid="235665056" border="0" src="https://freight.cargo.site/w/640/i/ac0f596aa94fb24e3b2d6df549e6135eb7b8e0970f17af704d464e8fa95e2de3/2-lo.gif" /> <img width="640" height="800" width_o="640" height_o="800" data-src="https://freight.cargo.site/t/original/i/a6ad97614c1a6420fba5df84904a5517c9485b87e2f0036c1c3369ec44fe200f/7-lo.gif" data-mid="235665060" border="0" src="https://freight.cargo.site/w/640/i/a6ad97614c1a6420fba5df84904a5517c9485b87e2f0036c1c3369ec44fe200f/7-lo.gif" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/bf5fb0f0edd6179fca04f9d06721c2afe4f45bf9c2f19266fa90c2d80a8faf8d/5.png" data-mid="235665045" border="0" src="https://freight.cargo.site/w/1000/i/bf5fb0f0edd6179fca04f9d06721c2afe4f45bf9c2f19266fa90c2d80a8faf8d/5.png" /> <img width="640" height="800" width_o="640" height_o="800" data-src="https://freight.cargo.site/t/original/i/ed4af6a254672ca4ba35dbc10daa2e6010704ca2e6dfef0eec30dba52822e317/4-lo.gif" data-mid="235665058" border="0" src="https://freight.cargo.site/w/640/i/ed4af6a254672ca4ba35dbc10daa2e6010704ca2e6dfef0eec30dba52822e317/4-lo.gif" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/97ea50697ff6c70a003bfffe68a93c45f30eb2b64c05fef415484a0d41679675/3.png" data-mid="235665044" border="0" src="https://freight.cargo.site/w/1000/i/97ea50697ff6c70a003bfffe68a93c45f30eb2b64c05fef415484a0d41679675/3.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/494e4e74162d6b354149caaeafd6b693da39941c9133d6ddf38dd88137244afe/6.png" data-mid="235665046" border="0" src="https://freight.cargo.site/w/1000/i/494e4e74162d6b354149caaeafd6b693da39941c9133d6ddf38dd88137244afe/6.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/9ebda4918479f4dbbfe479ea7a6cfe0354b7a24de361f50777dad2b42bbfe640/9.png" data-mid="235665049" border="0" src="https://freight.cargo.site/w/1000/i/9ebda4918479f4dbbfe479ea7a6cfe0354b7a24de361f50777dad2b42bbfe640/9.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/8b1e010165b19d3fd976a9de877ab4a702a117645f764e2f07d52b672098c8c0/2.png" data-mid="235665043" border="0" src="https://freight.cargo.site/w/1000/i/8b1e010165b19d3fd976a9de877ab4a702a117645f764e2f07d52b672098c8c0/2.png" /> <img width="640" height="800" width_o="640" height_o="800" data-src="https://freight.cargo.site/t/original/i/0c20e874ba98881425a3551bb85eb0ce6b233c81e2911b93bc545a7e2547562f/5-lo.gif" data-mid="235665059" border="0" src="https://freight.cargo.site/w/640/i/0c20e874ba98881425a3551bb85eb0ce6b233c81e2911b93bc545a7e2547562f/5-lo.gif" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/b77b66f9878388543135368d8a5bc3fed84d56da874c773ced0f97148f22d808/7.png" data-mid="235665047" border="0" src="https://freight.cargo.site/w/1000/i/b77b66f9878388543135368d8a5bc3fed84d56da874c773ced0f97148f22d808/7.png" /> Where sport meets culture—this project helped Gatorade move from brand presence to meaningful impact. 这不仅是品牌曝光，更是品牌与在地文化之间的一次深度共创。 ︎︎ https://lancefrancisco.com/GATORADE-DREAM-COURT-GUIZHOU Fri, 11 Jul 2025 09:01:24 +0000 Lance Francisco — Design & Art Direction https://lancefrancisco.com/GATORADE-DREAM-COURT-GUIZHOU Company ········ PepsiCoBrand ·········· Gatorade ChinaMedium ········· Experience DesignLaunch ········· 2023 Gatorade Dream CourtGuizhou In partnership with the NBA, Gatorade revitalized courts in Guizhou and Guangdong to empower local youth. I led the visual direction, pulling from regional patterns and symbols to create a bold, culturally relevant identity. This wasn’t just a design upgrade—it was a legacy for the communities. 我们通过深入社区文化，融合当地图案和标志，采用新时代的设计语言，打造一些充满文化质感和社区自豪感的球场，成为社区赠礼。 <img width="3200" height="2560" width_o="3200" height_o="2560" data-src="https://freight.cargo.site/t/original/i/7d254851a34e302c5e8ade67fd9c37a4f989ab4fdaa6b2c8bda88f47d2a25085/DJI_0090x.jpg" data-mid="235665075" border="0" src="https://freight.cargo.site/w/1000/i/7d254851a34e302c5e8ade67fd9c37a4f989ab4fdaa6b2c8bda88f47d2a25085/DJI_0090x.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0ca2401206f97a6217145c932d1210dfb882ce0c73fdb6c80b1402f723869d4d/Inspiration.png" data-mid="235665085" border="0" src="https://freight.cargo.site/w/1000/i/0ca2401206f97a6217145c932d1210dfb882ce0c73fdb6c80b1402f723869d4d/Inspiration.png" /> <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/2b29f0100861b3716a7f147e8491bcf3cca077c25c9b5ead5e41ffeebd8bf75f/Comp1-ezgif.com-video-to-gif-converter-1.gif" data-mid="235665096" border="0" src="https://freight.cargo.site/w/600/i/2b29f0100861b3716a7f147e8491bcf3cca077c25c9b5ead5e41ffeebd8bf75f/Comp1-ezgif.com-video-to-gif-converter-1.gif" /> <img width="2764" height="2212" width_o="2764" height_o="2212" data-src="https://freight.cargo.site/t/original/i/52f9f5a11bb9f9b1ed830bb55b6a495bb0528010a59e2d7f8f32079d5a546be1/DJI_0165x.jpg" data-mid="235665076" border="0" src="https://freight.cargo.site/w/1000/i/52f9f5a11bb9f9b1ed830bb55b6a495bb0528010a59e2d7f8f32079d5a546be1/DJI_0165x.jpg" /> <img width="3200" height="2560" width_o="3200" height_o="2560" data-src="https://freight.cargo.site/t/original/i/13841e8dbae73dda5fa43de5861c9389498d4b95c6a9f1df0c75ddd1d2b7a8c2/DJI_0171x.jpg" data-mid="235665077" border="0" 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data-src="https://freight.cargo.site/t/original/i/c9f85ef9a0486224d86b1c6e6e830beb9b1dd37326ec4d862d799bdec65f3f93/YJZ_4995x.jpg" data-mid="235665081" border="0" src="https://freight.cargo.site/w/1000/i/c9f85ef9a0486224d86b1c6e6e830beb9b1dd37326ec4d862d799bdec65f3f93/YJZ_4995x.jpg" /> <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/45c5ed732882d22bc197db6f2fbb29c2371b5846eb57848d276aa4908b6f628e/Comp7-ezgif.com-video-to-gif-converter-1.gif" data-mid="235665094" border="0" src="https://freight.cargo.site/w/600/i/45c5ed732882d22bc197db6f2fbb29c2371b5846eb57848d276aa4908b6f628e/Comp7-ezgif.com-video-to-gif-converter-1.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ead7d541c2cadafa08c75df7ad3aa8a6bfea932aa742e49e77dcc0a0bb7861cf/Mural.gif" data-mid="235665088" border="0" 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data-src="https://freight.cargo.site/t/original/i/15f882a890f985e29333af731c582820ca1532508bf4d3f8f957f7a7f33d0b0b/Comp3-ezgif.com-video-to-gif-converter.gif" data-mid="235665090" border="0" src="https://freight.cargo.site/w/600/i/15f882a890f985e29333af731c582820ca1532508bf4d3f8f957f7a7f33d0b0b/Comp3-ezgif.com-video-to-gif-converter.gif" /> <img width="2560" height="3199" width_o="2560" height_o="3199" data-src="https://freight.cargo.site/t/original/i/01bc0f36ceb568f5d824dc75db10632f10a1220cd9d3a0d08ef001f8aa551068/YJZ_5035x.jpg" data-mid="235665082" border="0" src="https://freight.cargo.site/w/1000/i/01bc0f36ceb568f5d824dc75db10632f10a1220cd9d3a0d08ef001f8aa551068/YJZ_5035x.jpg" /> <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/6c00a68134920907a7ae925ee2c05eaa641a696c4c84ed53924353a819ef44e6/Comp5-ezgif.com-video-to-gif-converter.gif" data-mid="235665092" border="0" 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impact. 这不仅是品牌曝光，更是品牌与在地文化之间的一次深度共创。 AWARDS: Gold in the Environmental Category — Graphis Awards Gold in the Strategic Comms / Special Event Category — MarCom Awards Silver in the Spaces Design Category — Spark Awards Bronze in the Community Engagement — Anthem Awards Winner (Top 100) in the Experiential Category — Shanghai Design 100+Winner in the Installation Category — Chicago Good Design Winner in the Design For Good + Public Service Category —&nbsp;GDUSA: In-House Design Finalist in the Spatial Design Category — Creativepool Awards Finalist in the Best Brand Experience Category —&nbsp;Transform: Asia ︎︎ https://lancefrancisco.com/GREENPEACE-CLEANAIRNOW Fri, 11 Jul 2025 09:01:28 +0000 Lance Francisco — Design & Art Direction https://lancefrancisco.com/GREENPEACE-CLEANAIRNOW Company ········ Ogilvy ShanghaiBrand ·········· GreenpeaceMedium ········· Print/Outdoor CampaignLaunch ········· 2020 Greenpeace #CleanAir Now In response to climate urgency, we designed an impactful visual print campaign urging the public to demand government action. The work was created in collaboration with teams across Europe and Asia, and used powerful imagery and minimalist design to fuel awareness and action globally. 我们通过与欧洲和亚洲团队的协作，结合有力的图像和简约设计，揭示自然环境破坏的丑恶，鼓励大众参与行动，引发广泛社会关注。 <img width="3506" height="4961" width_o="3506" height_o="4961" data-src="https://freight.cargo.site/t/original/i/22aa98acd2038e9ab5eb5f5cda33b9694d57c25f4d61aed727756fca0fc22ee9/04.jpg" data-mid="235665112" border="0" src="https://freight.cargo.site/w/1000/i/22aa98acd2038e9ab5eb5f5cda33b9694d57c25f4d61aed727756fca0fc22ee9/04.jpg" /> <img width="3506" height="4961" width_o="3506" height_o="4961" data-src="https://freight.cargo.site/t/original/i/75f0dd86988a29513abb7e24ecb60ded23554cea40e6cbd7b15d3c0bcc3d4267/01.jpg" data-mid="235665109" border="0" src="https://freight.cargo.site/w/1000/i/75f0dd86988a29513abb7e24ecb60ded23554cea40e6cbd7b15d3c0bcc3d4267/01.jpg" /> <img width="3506" height="4961" width_o="3506" height_o="4961" data-src="https://freight.cargo.site/t/original/i/fec150063752e820a52154df71c052aa3a2c376cd99c93170916e3cb3dec4461/02.jpg" data-mid="235665110" border="0" src="https://freight.cargo.site/w/1000/i/fec150063752e820a52154df71c052aa3a2c376cd99c93170916e3cb3dec4461/02.jpg" /> <img width="3506" height="4961" width_o="3506" height_o="4961" data-src="https://freight.cargo.site/t/original/i/0e3fe8dfeb1f61eeb34032e36dde8e73491b4cd04d1e38efac74f1c7e8309223/03.jpg" data-mid="235665111" border="0" src="https://freight.cargo.site/w/1000/i/0e3fe8dfeb1f61eeb34032e36dde8e73491b4cd04d1e38efac74f1c7e8309223/03.jpg" /> <img width="6969" height="4961" width_o="6969" height_o="4961" data-src="https://freight.cargo.site/t/original/i/8660483c92616e4b66ed610b40a3e1020723852f63fd5e15ee2b6d3aa842e445/DADprint.jpg" data-mid="235665115" border="0" src="https://freight.cargo.site/w/1000/i/8660483c92616e4b66ed610b40a3e1020723852f63fd5e15ee2b6d3aa842e445/DADprint.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2ea4942d524c799a5551fe2a038d23a6d9e4d5a20c3740301ffc68febf25faa1/Greenpeace-Cover-2.png" data-mid="235665131" border="0" src="https://freight.cargo.site/w/1000/i/2ea4942d524c799a5551fe2a038d23a6d9e4d5a20c3740301ffc68febf25faa1/Greenpeace-Cover-2.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/228fa94d75e787400d36aabb5b9c661eaee433047c577d8f9990d736afc80568/Greenpeace-Cover-1.png" data-mid="235665130" border="0" src="https://freight.cargo.site/w/1000/i/228fa94d75e787400d36aabb5b9c661eaee433047c577d8f9990d736afc80568/Greenpeace-Cover-1.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ec09f28faca24fdc874c8b36adc95bc9d38d820628e5b7fcafff9ff1b98ddcae/Greenpeace-Cover-4.png" data-mid="235665133" border="0" src="https://freight.cargo.site/w/1000/i/ec09f28faca24fdc874c8b36adc95bc9d38d820628e5b7fcafff9ff1b98ddcae/Greenpeace-Cover-4.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/626968719044d7cc625c0e37a8454a120306d76c33b87385bf48b7b21673811f/Greenpeace-Cover-3.png" data-mid="235665132" border="0" src="https://freight.cargo.site/w/1000/i/626968719044d7cc625c0e37a8454a120306d76c33b87385bf48b7b21673811f/Greenpeace-Cover-3.png" /> Design with urgency, impact, and purpose—this campaign helped translate a global issue into an emotional visual call to act. 设计不只是美感，更是行动力。这一视觉战役让全球议题转化为情感驱动的呼吁。 CREDITS: CCO: Reed CollinsECD: Fei WeiCD: Jimmy Wang/ Addy Khaotong/ Sascha EngelCopy: Jagdish Ramakrishnan/ Ivy WangArt: Lance Francisco/ Jimmy WangProd: Ars Thanea AWARDS: Bronze - The Clio Awards 2020/2021 (Print &amp; Out Of Home Craft) Merit - The One Show 2020 (Magazine – Campaign) Merit - The One Show 2020 (Posters – Campaign) Merit - The One Show 2020 (Craft – Photography) ︎︎ https://lancefrancisco.com/PEPSI-LABEL-FREE Fri, 11 Jul 2025 09:01:27 +0000 Lance Francisco — Design & Art Direction https://lancefrancisco.com/PEPSI-LABEL-FREE Company ········ PepsiCoBrand ·········· Pepsi ChinaMedium ········· Packaging Innovation DesignLaunch ········· 2022 PepsiLabel-Free Bottle For Earth Day, Pepsi launched its first-ever label-free PET bottle in China—an innovation in packaging that makes sustainability beautifully visible. The bottle’s iconic branding is now embossed directly onto its sleek silhouette, eliminating plastic labels and ink while reducing material and energy use. 为响应世界地球日，百事可乐在中国首次推出无标签PET瓶——一项兼具环保与设计美感的包装创新。我们将品牌标识直接压印于瓶身，取消标签与瓶盖印刷，减少材料与能源使用。 <img width="4001" height="2250" width_o="4001" height_o="2250" data-src="https://freight.cargo.site/t/original/i/2f10cb08d882b30631e638c4fe8c6dd0a7919e5f679e16048e6f781e5f297e12/1920x1080-01.png" data-mid="235665097" border="0" src="https://freight.cargo.site/w/1000/i/2f10cb08d882b30631e638c4fe8c6dd0a7919e5f679e16048e6f781e5f297e12/1920x1080-01.png" /> <img width="4001" height="2250" width_o="4001" height_o="2250" data-src="https://freight.cargo.site/t/original/i/2bff28c83f303da696a4a6ffbb5dd85cf9c073df5c055b6b4b559542d6313d2a/1920x1080-02.png" data-mid="235665098" border="0" src="https://freight.cargo.site/w/1000/i/2bff28c83f303da696a4a6ffbb5dd85cf9c073df5c055b6b4b559542d6313d2a/1920x1080-02.png" /> <img width="2188" height="2188" width_o="2188" height_o="2188" data-src="https://freight.cargo.site/t/original/i/a688817eea8855fe3bb423594a456dd0d41e838925c124243cd67d015a2d5faf/PEPSI-NO-LABEL_KV_INSTA_1-03.jpg" data-mid="235665105" border="0" src="https://freight.cargo.site/w/1000/i/a688817eea8855fe3bb423594a456dd0d41e838925c124243cd67d015a2d5faf/PEPSI-NO-LABEL_KV_INSTA_1-03.jpg" /> <img width="2188" height="2188" width_o="2188" height_o="2188" data-src="https://freight.cargo.site/t/original/i/441790232322602863e7e9f9d4071991ba5b0c43621b42c410cb533c554f1e0f/PEPSI-NO-LABEL_KV_INSTA_1-02.jpg" data-mid="235665104" border="0" src="https://freight.cargo.site/w/1000/i/441790232322602863e7e9f9d4071991ba5b0c43621b42c410cb533c554f1e0f/PEPSI-NO-LABEL_KV_INSTA_1-02.jpg" /> <img width="4001" height="2250" width_o="4001" height_o="2250" data-src="https://freight.cargo.site/t/original/i/aa64c0618f0b00ae2aa6bbbc06626cf4fcd957c8daa71f1e1d640d54da7ac55b/1920x1080-03.png" data-mid="235665099" border="0" src="https://freight.cargo.site/w/1000/i/aa64c0618f0b00ae2aa6bbbc06626cf4fcd957c8daa71f1e1d640d54da7ac55b/1920x1080-03.png" /> <img width="4001" height="2250" width_o="4001" height_o="2250" data-src="https://freight.cargo.site/t/original/i/f3c95a4a23fce8ac429f487229d56588f92deba5601f7f62ec5120b2daa5defa/1920x1080-04.png" data-mid="235665100" border="0" src="https://freight.cargo.site/w/1000/i/f3c95a4a23fce8ac429f487229d56588f92deba5601f7f62ec5120b2daa5defa/1920x1080-04.png" /> <img width="4001" height="2250" width_o="4001" height_o="2250" data-src="https://freight.cargo.site/t/original/i/9691378a219d44a6e2fcc9773765e4c24f57211ab0ba62e598254568b0231aea/1920x1080-06.png" data-mid="235665102" border="0" src="https://freight.cargo.site/w/1000/i/9691378a219d44a6e2fcc9773765e4c24f57211ab0ba62e598254568b0231aea/1920x1080-06.png" /> <img width="4001" height="2250" width_o="4001" height_o="2250" data-src="https://freight.cargo.site/t/original/i/509b7191fc52ee6ec82adb40944171e54194271ba806b096efa194fe7e46597d/1920x1080-05.png" data-mid="235665101" border="0" src="https://freight.cargo.site/w/1000/i/509b7191fc52ee6ec82adb40944171e54194271ba806b096efa194fe7e46597d/1920x1080-05.png" /> More than removing a label, this design reimagines the bottle as a modern icon of sustainability—minimal, bold, and future-ready. 这不只是去除标签，更是一次环保理念下的品牌重塑：极简、大胆、面向未来。 AWARDS: AWARDS:Finalist in the Art and Design Category — Fast Company World Changing Ideas 2023Winner in the Food and Beverage Category — Business Innovation Award, Business Intelligence Group Silver — Spark Awards Silver in Circular Economy and Waste Reduction Design Category —&nbsp;A' Design Award Best in PET — InnoBev Awards Gold in Sustainable Packaging — Hermes AwardsWinner — Annual Communicator Awards ︎︎ https://lancefrancisco.com/GATORADE-PR-KIT Fri, 11 Jul 2025 09:01:22 +0000 Lance Francisco — Design & Art Direction https://lancefrancisco.com/GATORADE-PR-KIT Company ········ PepsiCoBrand ·········· Gatorade ChinaMedium ········· Merchandise DesignLaunch ········· 2024 Gatorade PR Kit Unboxing the new Gatorade Core Line is an experience in quiet confidence. Created for internal PR, this lifestyle-inspired kit includes refined, athletic apparel that blends sport, street, and legacy—built for those who carry the game within. Gatorade Core Line PR包以“沉稳自信”为精神内核，打造全新运动潮流风格。作为内部传播工具，这一系列服饰融合街头美学与运动基因，为真正热爱比赛的核心玩家而生。 <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/06afbfc7c2648d82ac9e48ea14d6a19939516b1dfe8137cd2510a8f4e46f31b7/5.gif" data-mid="235665072" border="0" src="https://freight.cargo.site/w/800/i/06afbfc7c2648d82ac9e48ea14d6a19939516b1dfe8137cd2510a8f4e46f31b7/5.gif" /> <img width="2084" height="2607" width_o="2084" height_o="2607" data-src="https://freight.cargo.site/t/original/i/c95b2b8914a403b89a5f43e286cca183f85f6a2a133ce69d6fdac412f3fc2264/Gatorade-PR-Kit-Horizontal_1.png" data-mid="235665061" border="0" src="https://freight.cargo.site/w/1000/i/c95b2b8914a403b89a5f43e286cca183f85f6a2a133ce69d6fdac412f3fc2264/Gatorade-PR-Kit-Horizontal_1.png" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/94f593cedeafd571753cb79b23b2342542f26535bdd167642c938a3f72e3e918/1.gif" data-mid="235665070" border="0" src="https://freight.cargo.site/w/800/i/94f593cedeafd571753cb79b23b2342542f26535bdd167642c938a3f72e3e918/1.gif" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/15ef388c46d85e2e27889eba9eaf7041b4f25a807c58740da962c71349410716/2.gif" data-mid="235665073" border="0" src="https://freight.cargo.site/w/800/i/15ef388c46d85e2e27889eba9eaf7041b4f25a807c58740da962c71349410716/2.gif" /> <img width="2084" height="2607" width_o="2084" height_o="2607" data-src="https://freight.cargo.site/t/original/i/2d51f122d67e79980920e26cf66e07cfd82eaab0d326cb3a4923aefe07bb890f/Gatorade-PR-Kit-Horizontal_3.png" data-mid="235665063" border="0" src="https://freight.cargo.site/w/1000/i/2d51f122d67e79980920e26cf66e07cfd82eaab0d326cb3a4923aefe07bb890f/Gatorade-PR-Kit-Horizontal_3.png" /> <img width="2084" height="2607" width_o="2084" height_o="2607" data-src="https://freight.cargo.site/t/original/i/fced9151685b3262fb1e381233ccd9fe915b4146eba9f922a64c32f87f881a9b/Gatorade-PR-Kit-Horizontal_4.png" data-mid="235665064" border="0" src="https://freight.cargo.site/w/1000/i/fced9151685b3262fb1e381233ccd9fe915b4146eba9f922a64c32f87f881a9b/Gatorade-PR-Kit-Horizontal_4.png" /> <img width="2084" height="2607" width_o="2084" height_o="2607" data-src="https://freight.cargo.site/t/original/i/affc075ae32dd4bf991cfec057279a6498cd9578f8e19bde0cd84e777248417a/Gatorade-PR-Kit-Horizontal_5.png" data-mid="235665065" border="0" src="https://freight.cargo.site/w/1000/i/affc075ae32dd4bf991cfec057279a6498cd9578f8e19bde0cd84e777248417a/Gatorade-PR-Kit-Horizontal_5.png" /> <img width="2084" height="2607" width_o="2084" height_o="2607" data-src="https://freight.cargo.site/t/original/i/499a79e4067c83b9ac4fbfa8d76844a93e5ad9bcca8c9b143668c88ddf510bac/Gatorade-PR-Kit-Horizontal_6.png" data-mid="235665066" border="0" src="https://freight.cargo.site/w/1000/i/499a79e4067c83b9ac4fbfa8d76844a93e5ad9bcca8c9b143668c88ddf510bac/Gatorade-PR-Kit-Horizontal_6.png" /> <img width="2084" height="2607" width_o="2084" height_o="2607" data-src="https://freight.cargo.site/t/original/i/f93f01cf42470512b2ad9308849b496879fb97603d85bfbec85df2512af6f9a7/Gatorade-PR-Kit-Horizontal_7.png" data-mid="235665067" border="0" src="https://freight.cargo.site/w/1000/i/f93f01cf42470512b2ad9308849b496879fb97603d85bfbec85df2512af6f9a7/Gatorade-PR-Kit-Horizontal_7.png" /> <img width="2084" height="2607" width_o="2084" height_o="2607" data-src="https://freight.cargo.site/t/original/i/a39141fe3ebf96963c22cf47d4dc57bb6062ace3e05b9582ba2e94707b68047b/Gatorade-PR-Kit-Horizontal_8.png" data-mid="235665068" border="0" src="https://freight.cargo.site/w/1000/i/a39141fe3ebf96963c22cf47d4dc57bb6062ace3e05b9582ba2e94707b68047b/Gatorade-PR-Kit-Horizontal_8.png" /> <img width="2084" height="2607" width_o="2084" height_o="2607" data-src="https://freight.cargo.site/t/original/i/8ee3fcb104f4b16350f3acf5c6be2324bb47685a90cc38928aadd2c4c6517f52/Gatorade-PR-Kit-Horizontal_9.png" data-mid="235665069" border="0" src="https://freight.cargo.site/w/1000/i/8ee3fcb104f4b16350f3acf5c6be2324bb47685a90cc38928aadd2c4c6517f52/Gatorade-PR-Kit-Horizontal_9.png" /> <img width="2084" height="2607" width_o="2084" height_o="2607" data-src="https://freight.cargo.site/t/original/i/e73d1bec076e79832badbfc23e60659f99ce89446b7c0eaa3ea0428d664dfe6f/Gatorade-PR-Kit-Horizontal_2.png" data-mid="235665062" border="0" src="https://freight.cargo.site/w/1000/i/e73d1bec076e79832badbfc23e60659f99ce89446b7c0eaa3ea0428d664dfe6f/Gatorade-PR-Kit-Horizontal_2.png" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/b1dfd182a8a5411c7c215a6a9c2382e137301bd0e17c7e668b139834950e8e18/4.gif" data-mid="235665074" border="0" src="https://freight.cargo.site/w/800/i/b1dfd182a8a5411c7c215a6a9c2382e137301bd0e17c7e668b139834950e8e18/4.gif" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/1dcb7039f2a085e831ced80630d3d67688cc1df995b8e0378e7634e3bc95b03b/3.gif" data-mid="235665071" border="0" src="https://freight.cargo.site/w/800/i/1dcb7039f2a085e831ced80630d3d67688cc1df995b8e0378e7634e3bc95b03b/3.gif" /> With subtle strength and elevated design, the kit speaks to a new generation of athletes—those who move with intention and wear their edge with pride. 这不仅是装备，更是态度。通过低调设计与高阶细节，传递属于新一代运动者的锋芒与自我表达。 ︎︎ https://lancefrancisco.com/MERCEDES-BENZ-TRAVEL-G-CLASS Fri, 11 Jul 2025 09:01:31 +0000 Lance Francisco — Design & Art Direction https://lancefrancisco.com/MERCEDES-BENZ-TRAVEL-G-CLASS Company ········ Ogilvy ShanghaiBrand ·········· Mercedes-BenzMedium ········· Print/Outdoor CampaignLaunch ········· 2021 Mercedes-BenzTravel G-Class With air travel shut down, Mercedes-Benz reimagined domestic luxury tourism. Our campaign showed China’s natural wonders framed like in-flight photos, but from inside a G-Class — highlighting off-road performance and travel luxury. 疫情期间，乘机旅游成为一种向往，我们创造了一系列旅行图像，展示 G-Class 如吊舱航班窗外的观感航拍，表达它的顺畅性和高级效果。 <img width="5008" height="7063" width_o="5008" height_o="7063" data-src="https://freight.cargo.site/t/original/i/f9c443b583136fc48c2aa74502deec12442d5641a852ed00641c04c14986a10e/Benz-5008x7063-1.jpg" data-mid="235665134" border="0" src="https://freight.cargo.site/w/1000/i/f9c443b583136fc48c2aa74502deec12442d5641a852ed00641c04c14986a10e/Benz-5008x7063-1.jpg" /> <img width="5008" height="7063" width_o="5008" height_o="7063" data-src="https://freight.cargo.site/t/original/i/dc5a2dadf969af774f9714d4b998264a94a224da46030300404d8dbe0a02a384/Benz-5008x7063-2.jpg" data-mid="235665135" border="0" src="https://freight.cargo.site/w/1000/i/dc5a2dadf969af774f9714d4b998264a94a224da46030300404d8dbe0a02a384/Benz-5008x7063-2.jpg" /> <img width="5008" height="7063" width_o="5008" height_o="7063" data-src="https://freight.cargo.site/t/original/i/d66138f4d5c0fe968f4a181a8bdc35011b993223e1a5621afa357ee89c2fb352/Benz-5008x7063-3.jpg" data-mid="235665136" border="0" src="https://freight.cargo.site/w/1000/i/d66138f4d5c0fe968f4a181a8bdc35011b993223e1a5621afa357ee89c2fb352/Benz-5008x7063-3.jpg" /> <img width="5008" height="7063" width_o="5008" height_o="7063" data-src="https://freight.cargo.site/t/original/i/335c2d3c382834583d4b3807f0db5e21fc37c239bf6d98f89d6a4235f4633d83/Benz-5008x7063-4.jpg" data-mid="235665137" border="0" src="https://freight.cargo.site/w/1000/i/335c2d3c382834583d4b3807f0db5e21fc37c239bf6d98f89d6a4235f4633d83/Benz-5008x7063-4.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8203386ebd8f0a04a524c909e45755cb29640869e230db2472dcc1c6f651b88b/Mercedes-Cover-1.png" data-mid="235665141" border="0" src="https://freight.cargo.site/w/1000/i/8203386ebd8f0a04a524c909e45755cb29640869e230db2472dcc1c6f651b88b/Mercedes-Cover-1.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0abaec10ff2c34dd71b662433e2f16343f711583b280c583f1e8eef0e067f72f/Mercedes-Cover-2.png" data-mid="235665142" border="0" src="https://freight.cargo.site/w/1000/i/0abaec10ff2c34dd71b662433e2f16343f711583b280c583f1e8eef0e067f72f/Mercedes-Cover-2.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6298a9712530dd1fdde6c0c89becc4c2d204dbd1c35ec37dc905f32186afaa31/Mercedes-Cover-3.png" data-mid="235665143" border="0" src="https://freight.cargo.site/w/1000/i/6298a9712530dd1fdde6c0c89becc4c2d204dbd1c35ec37dc905f32186afaa31/Mercedes-Cover-3.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5a642dc3585fa23148e97e88b0b940f1fa3e4121f4ced5f66aeedaa579e7e916/Mercedes-Cover-4.png" data-mid="235665144" border="0" src="https://freight.cargo.site/w/1000/i/5a642dc3585fa23148e97e88b0b940f1fa3e4121f4ced5f66aeedaa579e7e916/Mercedes-Cover-4.png" /> <img width="1400" height="993" width_o="1400" height_o="993" data-src="https://freight.cargo.site/t/original/i/f50334235c021975397d2d893f611d1c0184bf1634e2b7eab56cd73202f7d174/G-Class-Board-2.jpg" data-mid="235665139" border="0" src="https://freight.cargo.site/w/1000/i/f50334235c021975397d2d893f611d1c0184bf1634e2b7eab56cd73202f7d174/G-Class-Board-2.jpg" /> We elevated the staycation into a premium brand experience, proving Mercedes-Benz could offer the luxury of travel—no plane ticket required. 一次重新定义“在地旅行”的品牌演绎，展现奔驰如何为生活注入旅途的仪式感与非凡。 CREDITS:Agency: Ogilvy Shanghai + BeijingCCO: Reed CollinsECD: Fei WeiCreative Directors: Jimmy Wang / Mike Pearson / Sascha EngelCopy: Mike Pearson / Ivy WangArt: Lance Francisco/ Jimmy WangProd: Ars Thanea AWARDS: Merit - The One Show 2022 (Print – Craft, Photography) Bronze - Spikes Asia 2022 (Outdoor) for GANZI DISTRICT, SICHUANBronze - Spikes Asia 2022 (Outdoor) for NANXIONG DISTRICT, GUANGDONGBronze - Spikes Asia 2022 (Outdoor) for NUERJIA CANYON, XINJIANGBronze - Spikes Asia 2022 (Outdoor) for YANGSHUO MOUNTAIN, GUILIN Top of the week - BestAdsOnTV Shortlist - The One Show 2022 (Out of Home – Craft, Photography)Shortlist - The One Show 2022 (Print – Posters, Single)Shortlist - The One Show 2022 (Print – Posters, Series)Shortlist - The Clio Awards 2022 (Out of Home - Poster)Shortlist - The Clio Awards 2022 (Print &amp; Out Of Home Craft - Photography) ︎︎ https://lancefrancisco.com/BUBLY-DISNEY-SUMMER-POOL-PARTY Fri, 11 Jul 2025 09:01:33 +0000 Lance Francisco — Design & Art Direction https://lancefrancisco.com/BUBLY-DISNEY-SUMMER-POOL-PARTY Company ········ PepsiCoBrand ·········· BublyMedium ········· Experience DesignLaunch ········· 2022 Bubly x DisneySummer Pool Party To launch Bubly’s first activation in China, we created a visual system that respected Disney’s strict design rules while maintaining Bubly’s personality. From packaging to on-site design, we integrated summer-themed illustrations and iconic smiles, creating a campaign that balanced playfulness in design. 我们在遵守迪士尼严格的品牌规范前提下，采用线下快闪空间和夏日主题插画，融合 Bubly 彩色笑脸和 Disney 夏日元素，在突出新品牌Bubly微笑趣泡品牌形象的同时，给用户带来异常精彩的夏日体验。 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b7e127d84e85d0349e5638eb13fc19c57f6b5fe75d2cd2ee62260dae100e6560/Slide-Assets.png" data-mid="235665189" border="0" src="https://freight.cargo.site/w/1000/i/b7e127d84e85d0349e5638eb13fc19c57f6b5fe75d2cd2ee62260dae100e6560/Slide-Assets.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f4d31bc414daa6b2356f0b77450af3a253df4e1f99f8b45e49d629592d243736/Slides.jpg" data-mid="235665182" border="0" src="https://freight.cargo.site/w/1000/i/f4d31bc414daa6b2356f0b77450af3a253df4e1f99f8b45e49d629592d243736/Slides.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/52fb8d08d4421b012255fc599238c9a939587c72644142a271583a05847d4df4/Truck-Mockup.jpg" data-mid="235665181" border="0" src="https://freight.cargo.site/w/1000/i/52fb8d08d4421b012255fc599238c9a939587c72644142a271583a05847d4df4/Truck-Mockup.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5110f9d833c37e7383e2ead85add1ea318ec1a710344bd7885fe1b7e6443ea38/Inflatables-Mockup-B.jpg" data-mid="235665185" border="0" src="https://freight.cargo.site/w/1000/i/5110f9d833c37e7383e2ead85add1ea318ec1a710344bd7885fe1b7e6443ea38/Inflatables-Mockup-B.jpg" /> <img width="5000" height="2813" width_o="5000" height_o="2813" data-src="https://freight.cargo.site/t/original/i/d18a4861f31f71fb4b314be1fc0ea14cce0239f92032684bbf91a5dc8bfdac72/day-view--jpg.jpg" data-mid="235665149" border="0" src="https://freight.cargo.site/w/1000/i/d18a4861f31f71fb4b314be1fc0ea14cce0239f92032684bbf91a5dc8bfdac72/day-view--jpg.jpg" /> <img width="5000" height="2813" width_o="5000" height_o="2813" data-src="https://freight.cargo.site/t/original/i/d89da72fc235476a30da7cf7b47b784fec1d841c3c22791165e0e403ce319ddd/night-view--jpg.jpg" data-mid="235665150" border="0" src="https://freight.cargo.site/w/1000/i/d89da72fc235476a30da7cf7b47b784fec1d841c3c22791165e0e403ce319ddd/night-view--jpg.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2dbd97ae45d5610ddeecf16521251d2a4a46c43a9608e675b4156818ff13ab0b/Uniform.jpg" data-mid="235665187" border="0" src="https://freight.cargo.site/w/1000/i/2dbd97ae45d5610ddeecf16521251d2a4a46c43a9608e675b4156818ff13ab0b/Uniform.jpg" /> <img width="2666" height="1500" width_o="2666" height_o="1500" data-src="https://freight.cargo.site/t/original/i/bc2a8eb13ce1790d64698fccd2b90c074334f14c309a5d6d7788063cd3582cb1/marquee.jpg" data-mid="235665184" border="0" src="https://freight.cargo.site/w/1000/i/bc2a8eb13ce1790d64698fccd2b90c074334f14c309a5d6d7788063cd3582cb1/marquee.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/aaffc676d98de1daa67a107d68334cc95a98cac6f940412b9cb76f4a7953ab03/Display.jpg" data-mid="235665173" border="0" src="https://freight.cargo.site/w/1000/i/aaffc676d98de1daa67a107d68334cc95a98cac6f940412b9cb76f4a7953ab03/Display.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0c713a69f0fc426163e5d9b09312bb5f8e7200a712386487b234ff50d085b219/Totebag-Mockup.jpg" data-mid="235665186" border="0" src="https://freight.cargo.site/w/1000/i/0c713a69f0fc426163e5d9b09312bb5f8e7200a712386487b234ff50d085b219/Totebag-Mockup.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2fbdd3074c161f15e19a8db4e5caee771c959c55fb628c85f15de72b2e9bb40c/Box.png" data-mid="235665190" border="0" src="https://freight.cargo.site/w/1000/i/2fbdd3074c161f15e19a8db4e5caee771c959c55fb628c85f15de72b2e9bb40c/Box.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ec0f700a3b0f6b9cc1fb1b627366fc6b20a680be3c7c547d86516a05391e822c/Invitation-Letter-Mockup.png" data-mid="235665174" border="0" src="https://freight.cargo.site/w/1000/i/ec0f700a3b0f6b9cc1fb1b627366fc6b20a680be3c7c547d86516a05391e822c/Invitation-Letter-Mockup.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ae02036da4da2317802eebf6eba5055492c76cd85534d03e34bc3d4bff9a5fbc/Magnets-Mockup.jpg" data-mid="235665146" border="0" src="https://freight.cargo.site/w/1000/i/ae02036da4da2317802eebf6eba5055492c76cd85534d03e34bc3d4bff9a5fbc/Magnets-Mockup.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6fe2ac3c5427a480e72b3368c8d453e7f3a9a26cb11b972fcba0f79c5a476a1e/Photo-props.jpg" data-mid="235665177" border="0" src="https://freight.cargo.site/w/1000/i/6fe2ac3c5427a480e72b3368c8d453e7f3a9a26cb11b972fcba0f79c5a476a1e/Photo-props.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4a1317b6644076d1b4f82b61d9044d208e2d7e71be5b79169e560ace7a94ec04/WeChat-Mockup1.jpg" data-mid="235665151" border="0" src="https://freight.cargo.site/w/1000/i/4a1317b6644076d1b4f82b61d9044d208e2d7e71be5b79169e560ace7a94ec04/WeChat-Mockup1.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/08acc562bdd3879c3230021b40a07ee19aab06974a4f6d0ea7d4a16d449e8bc7/WeChat-Mockup2.jpg" data-mid="235665152" border="0" src="https://freight.cargo.site/w/1000/i/08acc562bdd3879c3230021b40a07ee19aab06974a4f6d0ea7d4a16d449e8bc7/WeChat-Mockup2.jpg" /> <img width="2732" height="1822" width_o="2732" height_o="1822" data-src="https://freight.cargo.site/t/original/i/0aeda4405cb7c503e53a9f308b324ca1f9153c9cea95d94dfb2d1a1b3581886f/01.jpg" data-mid="235665155" border="0" src="https://freight.cargo.site/w/1000/i/0aeda4405cb7c503e53a9f308b324ca1f9153c9cea95d94dfb2d1a1b3581886f/01.jpg" /> <img width="6048" height="4024" width_o="6048" height_o="4024" data-src="https://freight.cargo.site/t/original/i/ac9799b41f681bdc6d67e26ff222cdf47889239d1375ffc4db2f2970805ee387/09.jpg" data-mid="235665159" border="0" src="https://freight.cargo.site/w/1000/i/ac9799b41f681bdc6d67e26ff222cdf47889239d1375ffc4db2f2970805ee387/09.jpg" /> <img width="3200" height="2133" width_o="3200" height_o="2133" data-src="https://freight.cargo.site/t/original/i/feb62c0d0b77366a3476095b8b112e07d6a25e779db40f2d9e34e82c26ffe86b/02.jpg" data-mid="235665156" border="0" src="https://freight.cargo.site/w/1000/i/feb62c0d0b77366a3476095b8b112e07d6a25e779db40f2d9e34e82c26ffe86b/02.jpg" /> <img width="2738" height="1839" width_o="2738" height_o="1839" data-src="https://freight.cargo.site/t/original/i/360f93b9cbef378548d9fae6bf11a308576d9d18605adfdee8272d59c480774a/05.jpg" data-mid="235665158" border="0" src="https://freight.cargo.site/w/1000/i/360f93b9cbef378548d9fae6bf11a308576d9d18605adfdee8272d59c480774a/05.jpg" /> <img width="3150" height="2100" width_o="3150" height_o="2100" data-src="https://freight.cargo.site/t/original/i/d74a11e9103b9180e5c9803f0f253438e8190d325f84eda2aaef36cfa34121fb/08.JPG" data-mid="235665165" border="0" src="https://freight.cargo.site/w/1000/i/d74a11e9103b9180e5c9803f0f253438e8190d325f84eda2aaef36cfa34121fb/08.JPG" /> <img width="1809" height="2714" width_o="1809" height_o="2714" data-src="https://freight.cargo.site/t/original/i/c166dc8092a0c6e34f329c4cd3fcc5e3d4123bdb8ae9ee51a8dc3b0732c5954d/04.jpg" data-mid="235665162" border="0" src="https://freight.cargo.site/w/1000/i/c166dc8092a0c6e34f329c4cd3fcc5e3d4123bdb8ae9ee51a8dc3b0732c5954d/04.jpg" /> <img width="2133" height="3200" width_o="2133" height_o="3200" data-src="https://freight.cargo.site/t/original/i/6e73b77e51808e5b3d2939571e977f6965cc740eec0cc5285a2fc027ebb472c8/06.jpg" data-mid="235665163" border="0" src="https://freight.cargo.site/w/1000/i/6e73b77e51808e5b3d2939571e977f6965cc740eec0cc5285a2fc027ebb472c8/06.jpg" /> <img width="2058" height="3087" width_o="2058" height_o="3087" data-src="https://freight.cargo.site/t/original/i/aefe21b92f932447088f61c439c2130bcda8464a0dc0201a49a9b35fbefe698a/13.jpg" data-mid="235665164" border="0" src="https://freight.cargo.site/w/1000/i/aefe21b92f932447088f61c439c2130bcda8464a0dc0201a49a9b35fbefe698a/13.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/dceebe25384d6c73d76c88e6e04757a3dc4e5ebd7ab40d2b1ef034b7dfbfac46/Results.jpg" data-mid="235665188" border="0" src="https://freight.cargo.site/w/1000/i/dceebe25384d6c73d76c88e6e04757a3dc4e5ebd7ab40d2b1ef034b7dfbfac46/Results.jpg" /> <img width="3200" height="2133" width_o="3200" height_o="2133" data-src="https://freight.cargo.site/t/original/i/9b7355f4861f094cf447915510148d1ba176035654fdc1481f5983210a310a78/11.JPG" data-mid="235665161" border="0" src="https://freight.cargo.site/w/1000/i/9b7355f4861f094cf447915510148d1ba176035654fdc1481f5983210a310a78/11.JPG" /> The 3-week activation resulted to high media exposure, improving awareness on the event and the brand with a total of 16.50MM+ social impressions and 24.26MM+ PR impressions. About half of the sales were from the special LTO products despite the price being 3x more than the regular bottles sold in the same event.&nbsp; A playful collision of brands—this campaign brought joy, brand synergy, and visual delight to Bubly’s debut experience in China. 品牌合作不止于联名，而是一次快乐、创意与感官的火花。 ︎︎ https://lancefrancisco.com/LAY-S-SIGNATURE-CHOCO Fri, 11 Jul 2025 09:01:39 +0000 Lance Francisco — Design & Art Direction https://lancefrancisco.com/LAY-S-SIGNATURE-CHOCO Company ········ PepsiCoBrand ·········· Lay’sMedium ········· Experience DesignLaunch ········· 2021 Lay’s SignatureChoco Ridged We challenged Lay’s traditional product format by creating a customizable chip-tasting pop-up experience. I led the design strategy and booth execution, working across R&amp;D, chef collaborations, and flavor development. This project was developed in collaboration with PepsiCo teams across Asia, North America, and the Middle East. It later evolved into an international experience at Riyadh Season, localized for the Saudi market with regional aesthetics and consumer insights. 我带领设计体验团队，联合烹饪大师和 食品R&amp;D研发 团队，创造一款可现场自定义乐事薯片口味的快闪用户体验。本项目在亚洲、北美和中东多个市场的协同下推进，最终落地于沙特阿拉伯 Riyadh Season，我们采用光彩金调和轻奢纹理，适配当地市场心理和美学质感。 <img width="5326" height="3551" width_o="5326" height_o="3551" data-src="https://freight.cargo.site/t/original/i/44ca7696fddf34d7577a765d4d10f0ba7746dcf6e1640920132ae8550e76c0af/ALN_3949-1.jpg" data-mid="235665240" border="0" src="https://freight.cargo.site/w/1000/i/44ca7696fddf34d7577a765d4d10f0ba7746dcf6e1640920132ae8550e76c0af/ALN_3949-1.jpg" /> <img width="4001" height="2251" width_o="4001" height_o="2251" data-src="https://freight.cargo.site/t/original/i/5c892c8452e084c9bc4fa302ad0b4890c2f35043bcdf0f9781edcd58b3a5589c/Lays-Signature-01.png" data-mid="235665238" border="0" src="https://freight.cargo.site/w/1000/i/5c892c8452e084c9bc4fa302ad0b4890c2f35043bcdf0f9781edcd58b3a5589c/Lays-Signature-01.png" /> 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width="5472" height="3648" width_o="5472" height_o="3648" data-src="https://freight.cargo.site/t/original/i/367be955e4ddbeb4a87ff0f879d6cf59fce7339c0d02ea8d82bbf5ab3d07ab83/ALN_4382-1.jpg" data-mid="235665244" border="0" src="https://freight.cargo.site/w/1000/i/367be955e4ddbeb4a87ff0f879d6cf59fce7339c0d02ea8d82bbf5ab3d07ab83/ALN_4382-1.jpg" /> <img width="5417" height="3611" width_o="5417" height_o="3611" data-src="https://freight.cargo.site/t/original/i/a4ef3e22b3775f6814b11c6156122c2e815281195161bb8fc135b1afe7d331a8/ALN_3955-1.jpg" data-mid="235665245" border="0" src="https://freight.cargo.site/w/1000/i/a4ef3e22b3775f6814b11c6156122c2e815281195161bb8fc135b1afe7d331a8/ALN_3955-1.jpg" /> More than just a pop-up, this platform reimagined what a snack brand could be: immersive, creative, and culturally adaptive. 这不仅是一次快闪活动，更重新定义了零食品牌的体验方式: 沉浸式、有创意、具文化适应性。 ︎︎ https://lancefrancisco.com/BOSE-SAVE-ME Fri, 11 Jul 2025 09:01:46 +0000 Lance Francisco — Design & Art Direction https://lancefrancisco.com/BOSE-SAVE-ME Company ········ Ogilvy ShanghaiBrand ·········· BoseMedium ········· Film/UGC/Social CampaignLaunch ········· 2020 Bose#SaveMe China's chaotic soundscape became the insight for this integrated campaign. From film to social engagement, we invited users to share their "cries for help" from the noise, offering relief via Bose's noise-canceling tech. We then turned their stories into shareable content, bringing emotional depth to a product truth. 中国城市的喧嚣环境是我们本次创意的市场洞察。利用短视频和社交平台解救“被噪音困扰”的用户，让 BOSE “主动降噪” 转化为有效的情感体验。 <img width="4001" height="4500" width_o="4001" height_o="4500" data-src="https://freight.cargo.site/t/original/i/9d3a5d169bc7cb0d3141774220e5b7f47fecbacfeec1315304482735e4139a30/1-_RGB_Square.jpg" data-mid="235665270" border="0" src="https://freight.cargo.site/w/1000/i/9d3a5d169bc7cb0d3141774220e5b7f47fecbacfeec1315304482735e4139a30/1-_RGB_Square.jpg" /> <img width="4001" height="4500" width_o="4001" height_o="4500" data-src="https://freight.cargo.site/t/original/i/16f4e5c9ce1ca8bd2ca40e0b2e9adc7bdf0e8314005ee52ed6199dcdc7af9468/3-_RGB_Square.jpg" data-mid="235665272" border="0" src="https://freight.cargo.site/w/1000/i/16f4e5c9ce1ca8bd2ca40e0b2e9adc7bdf0e8314005ee52ed6199dcdc7af9468/3-_RGB_Square.jpg" /> <img width="4001" height="4500" width_o="4001" height_o="4500" 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data-src="https://freight.cargo.site/t/original/i/72cd52beb41427098e4388354263a02a187d3747f97e4eeab7781d5b837095e1/KOL1_Square.jpg" data-mid="235665282" border="0" src="https://freight.cargo.site/w/1000/i/72cd52beb41427098e4388354263a02a187d3747f97e4eeab7781d5b837095e1/KOL1_Square.jpg" /> <img width="4001" height="4500" width_o="4001" height_o="4500" data-src="https://freight.cargo.site/t/original/i/cda8cf4c8227c905201f03abdc6cf8dae81939a4eba648550567529368f86635/6-_Square.jpg" data-mid="235665274" border="0" src="https://freight.cargo.site/w/1000/i/cda8cf4c8227c905201f03abdc6cf8dae81939a4eba648550567529368f86635/6-_Square.jpg" /> <img width="4001" height="4500" width_o="4001" height_o="4500" data-src="https://freight.cargo.site/t/original/i/34e31c7c65fcc074d3284ec891c2f735079b478cc4e2e84d6d2727e52dc518ea/KOL2_Square.jpg" data-mid="235665276" border="0" src="https://freight.cargo.site/w/1000/i/34e31c7c65fcc074d3284ec891c2f735079b478cc4e2e84d6d2727e52dc518ea/KOL2_Square.jpg" /> <img width="4001" height="4500" width_o="4001" height_o="4500" data-src="https://freight.cargo.site/t/original/i/0d22958372698b3b8f22ab10a3c1667006cfc74e0358211e0a78f18137fae6aa/KOL2_Square.jpg" data-mid="235665283" border="0" src="https://freight.cargo.site/w/1000/i/0d22958372698b3b8f22ab10a3c1667006cfc74e0358211e0a78f18137fae6aa/KOL2_Square.jpg" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/35d5261082a73ed49eff72ce4036e7d5a5b2fbd84ba9eaddac854d92cac8d753/2-_RGB_Horizontal-Product.jpg" data-mid="235665265" border="0" src="https://freight.cargo.site/w/1000/i/35d5261082a73ed49eff72ce4036e7d5a5b2fbd84ba9eaddac854d92cac8d753/2-_RGB_Horizontal-Product.jpg" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/4778566f3d817fcd56397f32444e35cf99bee9c6e0c805a0b657a166cf7b16c8/1-_RGB_Horizontal-Product.jpg" data-mid="235665264" border="0" src="https://freight.cargo.site/w/1000/i/4778566f3d817fcd56397f32444e35cf99bee9c6e0c805a0b657a166cf7b16c8/1-_RGB_Horizontal-Product.jpg" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/2d86c4d19830e409b3290486ae1a8a3ef8aad6bc1477448835de39efb7529a76/3-_RGB_Horizontal-Product.jpg" data-mid="235665266" border="0" src="https://freight.cargo.site/w/1000/i/2d86c4d19830e409b3290486ae1a8a3ef8aad6bc1477448835de39efb7529a76/3-_RGB_Horizontal-Product.jpg" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/be87b00bbe5883e16a7e8aab18db9436f4dd9bdd7fa9fb7b7856a43262283b3f/4-_RGB_Horizontal-Product.jpg" data-mid="235665267" border="0" src="https://freight.cargo.site/w/1000/i/be87b00bbe5883e16a7e8aab18db9436f4dd9bdd7fa9fb7b7856a43262283b3f/4-_RGB_Horizontal-Product.jpg" /> A campaign rooted in real insight, #SaveMe amplified Bose’s core strength: silence, through emotional storytelling and cultural relevance. #救我 不只是噱头，更是让 BOSE 降噪科技成为情感共鸣的强音。 CREDITS: ECD: Fei WeiCD: Jimmy Wang/ Addy KhaotongCopy: Ivy Wang/ Addy KhaotongArt: Lance Francisco/ Jimmy Wang ︎︎