Brand Identity for "atleash" - where premium dog accessories redefine style and connection. The concept for atleash, a self-initiated business proposal, is a nod to the heart of dog gear—the leash itself. The logo captures this essence in a playful yet polished manner. The "a" transforms into a leash, infusing the design with a sense of fun while maintaining an air of sophistication. This visuals invites you to explore a world where pets and style collide.