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Snickers “Don’t Drive Hungry”
Gold Ad Stars




We do stupid things when we’re hungry. And it’s pretty common to be hungry when you’re stuck for hours in traffic. We found this, as well as the government’s shortage of license plates, as an opportunity. That’s why we created a new media to remind people not to drive hungry.






Snickers Don’t Drive Hungry Concept Board Gold Ad Stars Silver Kidlat Finalist Effie Finalist Spikes Lance Francisco



AWARDS:
Gold in Promo - Ad Stars 2016
Ambient/Guerrilla - Campaign Brief's THE WORK 2017
Silver in Creative Use of Media - Kidlat Awards 2017
Silver in Promo & Activation - Kidlat Awards 2017
Finalist in Outdoor - Kidlat Awards 2017
Finalist - APAC Effie Awards 2017
Finalist in Media - Spikes Asia 2016
CREDITS:
Agency: BBDO Guerrero
CCO: David Guerrero
ECD: Dale Lopez
CD: Ali Silao

Copy: Stephan Doming
Art: Lance Francisco