For the first time in a generation, Pepsi wanted to localize their global message: live for now. So, we thought of the insight that living for now is all about making every moment yours, making everyday yours - Araw Mo ‘To! (it’s your day). The celebs pointed at the people, signifying it’s their time now to make today their day.

CREDITS:
ECD: Dale Lopez
CD: Nikki Golez
Head of Design: Rizza Garcia
Copy: Ana Alcala
Art: Lance Francisco