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travel g-class

In 2020, Covid shut down air travel entirely for Chinese residents.
While it was a disaster for airlines, it was an opportunity for Mercedes... As luxury Chinese travellers still wanted to see the world in style, so they traded business-class for G-Class, Mercedes’ ultimate luxury 4x4.

We brought this to life by promoting travel within China, showing some of China’s most iconic – and highest – landmarks as though seen from the window of a car – mimicking typical travel photos from planes. This showed how the peerless off-road abilities and luxury feeling of the G-Class can still elevate travellers.

Click the images to view in full screen height

Nuerjia Canyon - 4,265 ft.

Ganzi District, Sichuan - 14,271 ft.

Yangshuo Mountain, Guilin - 3,051 ft.

Nanxiong District, Guangdong - 3,346 ft.

Agency: Ogilvy Shanghai + Beijing
CCO: Reed Collins
ECD: Fei Wei
Creative Directors: Jimmy Wang / Mike Pearson / Sascha Engel
Copy: Mike Pearson / Ivy Wang
Art: Lance Francisco/ Jimmy Wang
Prod: Ars Thanea