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Mercedes-Benz
travel g-class



In 2020, Covid shut down air travel entirely for Chinese residents.
While it was a disaster for airlines, it was an opportunity for Mercedes... As luxury Chinese travellers still wanted to see the world in style, so they traded business-class for G-Class, Mercedes’ ultimate luxury 4x4.

We brought this to life by promoting travel within China, showing some of China’s most iconic – and highest – landmarks as though seen from the window of a car – mimicking typical travel photos from planes. This showed how the peerless off-road abilities and luxury feeling of the G-Class can still elevate travellers.


Click the images to view in full screen height

Nuerjia Canyon - 4,265 ft.
Ganzi District, Sichuan - 14,271 ft.





Yangshuo Mountain, Guilin - 3,051 ft.
Nanxiong District, Guangdong - 3,346 ft.










AWARDS:

Merit - The One Show 2022 (Print – Craft, Photography)
Bronze - Spikes Asia 2022 (Outdoor) for GANZI DISTRICT, SICHUAN
Bronze - Spikes Asia 2022 (Outdoor) for NANXIONG DISTRICT, GUANGDONG
Bronze - Spikes Asia 2022 (Outdoor) for NUERJIA CANYON, XINJIANG
Bronze - Spikes Asia 2022 (Outdoor) for YANGSHUO MOUNTAIN, GUILIN
Top of the week - BestAdsOnTV
Shortlist - The One Show 2022 (Out of Home – Craft, Photography)
Shortlist - The One Show 2022 (Print – Posters, Single)
Shortlist - The One Show 2022 (Print – Posters, Series)
Shortlist - The Clio Awards 2022 (Out of Home - Poster)
Shortlist - The Clio Awards 2022 (Print & Out Of Home Craft - Photography)
CREDITS:
Agency: Ogilvy Shanghai + Beijing CCO: Reed Collins
ECD: Fei Wei
Creative Directors: Jimmy Wang / Mike Pearson / Sascha Engel Copy: Mike Pearson / Ivy Wang
Art: Lance Francisco/ Jimmy Wang
Prod: Ars Thanea