To highlight the contrasting flavors of Lucky Me! Sweet and Spicy Pancit Canton, we set up the ultimate war of words between father and son. A full-length rap battle was launched on Facebook.
Lucky Me! "Fliptop" Online Video
Lucky Me! Fliptop TVC
Facebook Video Feed Takeover Video Post
Streetwear Shirt Designs
Inspired by streetwear culture, we made different shirt designs that fits well with the makeshift underground hip-hop look of the film.
Agency: Publicis JimenezBasic
Executive Creative Director: Trixie Diyco
Group Creative Director: Jao Bautista
Copywriter: Stephan Domingo
Art Director: Lance Francisco