Lucky Me! “Rap Battle”

To highlight the contrasting flavors of Lucky Me! Sweet and Spicy Pancit Canton, we set up the ultimate war of words between father and son. A full-length rap battle was launched on Facebook.

Lucky Me! "Fliptop" Online Video

Lucky Me! Fliptop TVC


Facebook Video Feed Takeover Video Post

Streetwear Shirt Designs

Inspired by streetwear culture, we made different shirt designs that fits well with the makeshift underground hip-hop look of the film.

Agency: Publicis JimenezBasic
Executive Creative Director: Trixie Diyco
Group Creative Director: Jao Bautista
Copywriter: Stephan Domingo
Art Director: Lance Francisco
Lance Francisco