Lance Francisco Logo

Lucky Me!
Noodles



THE BRIEF:
Show that the product has now more chili..

THE SOLUTION:
Going against the usual product shot of the category, we played on the negative space of the noodles itself and showed more chili—lots and lots of it.




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Lucky Me! Noodles Poster Bronze Adobo Design Awards Asia Lance Francisco

Lucky Me! Noodles Poster Close-up Bronze Adobo Design Awards Asia




AWARDS: Shortlisted –  Publicis Worldwide Global Product Committee 2018 Bronze in Applied Illustration - Adobo Design Awards Asia 2017
Finalist in Press & Poster - Adobo Design Awards Asia 2017
(Adobo Design Awards 2017 - Partnered with D&AD and headed by D&AD President, Bruce Duckworth)
CREDITS:
ECD: Trixie Diyco
GCD: Jao Bautista
Copy: Stephan Domingo
Art: Lance Francisco