Lucky Me! Go Cup “Best Friend”

Take the goodness of Lucky Me! anytime, anywhere!
Like having a constant companion who’s ready to go on an adventure with you in a snap.

We launched the campaign through a quirky spot featuring our endorser’s new best friend.

We then continued the series with a straightforward 30s edit.

Agency: Publicis JimenezBasic
Executive Creative Director: Trixie Diyco
Creative Director: Bia Fernandez
Copywriter: Stephan Domingo
Art Director: Lance Francisco