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LAY’S SIGNATURE
CHOCO RIDGED



Redefining the pleasure of snacking and expanding the flavors of Lay’s, we developed unique blends of Deep Ridged Lay’s - coating them with a selection of chocolates, finding the best topping combinations, and transforming each variation in a platform to tell a story.

A pop-up experience was created for people to choose their love recipe from a selection of intriguing flavors, toppings, and color combinations, each of them touching on the specific emotions of every love story.






Designing the visual identity system:



Key Visuals and Posters:




Social Posts:
 


Invitation letters sent to KOLs and influencers:



Booth Design: 




Crew Uniform:


WeChat mini program UI/UX:



Users can choose from the four flavors and they can also have their DIY combinations. Afterwards, they can share on social media their creations.



Ordering and on-the-spot chocolate coating and sprinkling of toppings:



Everyone can customize and design their box, making everybox as unique as what’s inside.