Globe "Cross-Training" Posters


BACKGROUND:
For the first time ever, the South East Asian games will be featuring eSports as an official sport. But sadly, eSports don’t get the same respect that they deserve as other more traditional sports.

SOLUTION:
To help eSports gain the same standing as other well-known sports, we highlighted a lesser known aspect of the training that goes into eSports: physical fitness. By marrying iconic images of sports and devices, we tell the story of the rigors of physical training in the daily routines of eSports athletes.





AWARDS:
Silver - Press and Poster for “Basketball”, Adobo Design Awards Asia 2019 
Shortlist - Press and Poster for “Football”, Adobo Design Awards Asia 2019


CREDITS:
Agency: J. Walter Thompson Manila
Chief Creative Officer: Dave Ferrer
Executive Creative Director: Brandie Tan
Creative Director: Javey Villones
Copywriter: Zach Lim
Art Director & Illustrator: Lance Francisco