GATORADE
DREAM COURT
Gatorade, in collaboration with the NBA, revitalizes Guizhou's community basketball court by seamlessly integrating Bouyei 布依族 cultural elements. The project goes beyond a physical upgrade, aiming to create a culturally resonant space that instills local pride and identity. The design draws inspiration from vibrant colors and intricate patterns, blending traditional elements with Gatorade's modern aesthetic. The initiative celebrates the community's cultural richness, fostering a transformative experience that supports basketball dreams and empowers the local community.
