THE BRIEF (provided by WWF):
WWF wants to increase the number of financial memberships – people who make a regular monthly donation to support the work of WWF. Providing people with the emotional and rationale reason to support the work of WWF is challenging. That’s why we need to create an intriguing and disruptive digital idea will galvanise people to become WWF members. You can view the actual brief here.
Millennials - the digital natives.
The briefing, ideation, and execution all happened within 24 hours. Afterwards, we presented to a panel of five judges. And then, the shortlisted teams got to present again to the full ten judges subsequently.
Bronze/ 3rd place over 47 countries
Now Go Create
Copywriter: Zach Lim
Art Director: Lance Francisco