Lance Francisco Logo

Bose
Save me



All through the year there are various noise concerns all over China due to geographic locations, occasions, and the ever-changing seasons. People are suffering from noise everywhere - they need to be saved. So that’s what we did, we helped people all over China who are crying for help, one day at a time.



We launched with a film.




We asked people to submit their noise problems through a WeChat mini-program and we promoted it across different platforms.


Everyday we awarded a pair of earbuds to the person who needed it the most:


Translation:
(name) was saved

#BoseSaveMe
(Social post caption complaining about the noise)


KOLs even took part:



We even turned them into outdoor ads:




CREDITS:
ECD: Fei Wei
CD: Jimmy Wang/ Addy Khaotong
Copy: Ivy Wang/ Addy Khaotong
Art: Lance Francisco/ Jimmy Wang