Save me

All through the year there are a lot of noise concerns all over China through the ever-changing seasons. People are suffering from noise everywhere - they need to be saved. So that’s what we did, we helped people all over China who are crying for help, one day at a time.

We launched the campaign with a film.

After, we crowd-sourced content by asking people to submit their noise problems through a WeChat mini-program and promoted it across different platforms.

Everyday a pair of earbuds was awarded to real people who needed it the most:

(name) was saved

(Social post caption complaining about the noise)

KOLs even took part:

We even turned them into outdoor ads:

ECD: Fei Wei
CD: Jimmy Wang/ Addy Khaotong
Copy: Ivy Wang/ Addy Khaotong
Art: Lance Francisco/ Jimmy Wang