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Save me

All through the year there are a lot of noise concerns all over China through the ever-changing seasons. People are suffering from noise everywhere - they need to be saved. So that’s what we did, we helped people all over China who are crying for help, one day at a time.

We launched with a film.

We asked people to submit their noise problems through a WeChat mini-program and  promoted it across different platforms.

Everyday a pair of earbuds was awarded to the real people who needed it the most:

(name) was saved

(Social post caption complaining about the noise)

KOLs even took part:

We even turned them into outdoor ads:

ECD: Fei Wei
CD: Jimmy Wang/ Addy Khaotong
Copy: Ivy Wang/ Addy Khaotong
Art: Lance Francisco/ Jimmy Wang