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Bose
Save me



All through the year there are a lot of noise concerns all over China through the ever-changing seasons. People are suffering from noise everywhere - they need to be saved. So that’s what we did, we helped people all over China who are crying for help, one day at a time.


We launched the campaign with a film.




After, we crowd-sourced content by asking people to submit their noise problems through a WeChat mini-program and promoted it across different platforms.


Everyday a pair of earbuds was awarded to real people who needed it the most:

Translation:
(name) was saved
#BoseSaveMe
(Social post caption complaining about the noise)


KOLs even took part:



We even turned them into outdoor ads:




CREDITS:
ECD: Fei Wei
CD: Jimmy Wang/ Addy Khaotong
Copy: Ivy Wang/ Addy Khaotong
Art: Lance Francisco/ Jimmy Wang